Social Commerce Manager - B2C

As a Social Commerce Manager for Google Ads specializing in B2C (Business to Consumer), your responsibilities will include:

1. Developing and implementing a social media advertising strategy for B2C products to drive traffic, engagement, and sales.

2. Managing and optimizing Google Ads campaigns to reach target audiences, maximize ROI, and achieve KPIs.

3. Conducting market research and competitor analysis to identify trends and opportunities in the social commerce space.

4. Collaborating with the creative team to develop compelling ad creatives and messaging that resonate with consumers.

5. Monitoring and analyzing campaign performance, identifying key insights and areas for improvement.

6. Working closely with the e-commerce team to ensure seamless integration between social media ads and the online shopping experience.

7. Keeping abreast of industry developments and best practices in social commerce and applying them to improve campaign performance.

8. Building relationships with external partners and influencers to amplify reach and engagement.

9. Providing regular reports and updates on campaign performance to stakeholders.

10. Continuously testing and optimizing campaigns to drive continuous improvement and achieve business objectives.

Overall, the goal of the Social Commerce Manager is to leverage Google Ads and other social media advertising platforms to drive consumer engagement, traffic, and sales for B2C products.