Snapdeal - Head - Visual Comm/Merchandising

Role : Creating a vision to position Snapdeal as a fashion destination. Key link between Business Development/Merchandising and Technology / Marketing teams. The candidate would lead all merchandising initiative for Fashion promotions and on-going communication.

The person would be responsible for:

- Creating a vision to position Snapdeal as a fashion destination

- Very strong analytical skills, able to collate data from various sources and present actionable

- Planning and executing promotions - delivering against sales & profit targets

- Working with tech teams to enhance user journey and drive conversion

- Identify, plan and action new sales opportunities

- Thorough understanding of ecommerce metrics and website functionality

- Creating and rolling out the entire communication through various channels like website, newsletter's, ads etc.

- Building SOPs / Guides for multiple projects / processes & Ensuring Implementation by various stake holders

- Ensuring Best in Class Customer Experience, Buying Online

- Plan, Create, Execute & Analyse Success and Failure of Concepts Across Fashion Categories in data centric manner

- Create Promotional / Event Calendars to achieve organisational Objectives, with a strong focus on topline and bottom line targets

- Creating Season Looks / Style Guides / Blogs to ensure repeat visits and customers

- Competition Analysis / Market Survey –Understanding the competitors behaviour, new launches, missing categories, price difference, layouts, themes, events & Adjusting Own Plan / Execution.

- Working on website / UI enhancement for fashion and Controlling Hygiene Factors on the website affecting Consumer buying behaviour.

Must Possess:

- Proven ability to drive Sales through Visual Merchandising / Communication

- Strong Aesthetics / Communication and Analytical Skills

- Strong Follow Through to ensure perfect execution of plan

- Decision Making is data and research Based

- Deep Understanding of Fashion Business and Consumer Buying Behaviour

Who we're looking for

- IIM/XLRI / MICA / NIFT Graduate with min 3-4 years’ experience in Sales / Merchandising / Marketing.

- A team player with good communication skills

- Should have worked hands on in development of creatives

- Project management/coordination experience

- Flair for creative design and communication

- Interest in the fashion space