Snapdeal - Fashion Content Merchandising/Creator

KRAs:-

Fashion Content Creator & Storyteller across All Channels (Buying App, Emailers, Notifications, Social Media etc ).

Should understand fashion in depth, research & forecast trends, visualise and able to generate aspirational fashion content stories for our target audience

- Responsible for all Fashion Content Strategy & Curation across Channels

- Ability to curate multiple fashion shopping stories, collections, looks from all lens basis extensive research, forecast on trends, topical themes, and target audience

- Create Fashion Visual Personas for Male & Female Shopper Types basis strong research & consumer insights

- Create relevant content based collections for topical & theme stores and curated shopping stories.

- Ability to do a lot of targeted messaging in content to cover different shopper types and enable shift from category led merchandising to trends, themes, topical merchandising

- Ability to pull out multiple story lines, collections both for static comms like Banners, Emailers, Notifications, Widgets and for Video Merchandising, Social Media etc

- Visualize Fashion Looks, Identify Relevant Assortment and closely work with creative shoot team on getting the desired visual outputs