SMEcorner.com - Head - Online Marketing

SMEcorner is hiring a Head of Online Marketing to help push the boundaries of SMEcorner's digital and social marketing platforms. Join us to be a part of our dynamic, exciting team that is growing rapidly, working in a fast-paced environment. We are looking for an adaptive leader who can take a proactive, team-oriented approach as we continue to grow.

About Us

SMEcorner is an innovative, early-stage startup that is transforming the way small and medium enterprises (SME- s) can access finance in India. SMEcorner is an online marketplace that helps SMEs access a range of financing products from 30+ financial institutions. Addressing India's SME financing gap will require innovative approaches to accessing alternate forms of capital; our team is laying the groundwork for making that possible. Please visit our site to learn more about our team, our products, and our approach.

About You

- 3-6 years- experience in digital marketing, social media, or related field

- Masters degree in Economics, Marketing, or related field

- Familiarity with aspects of SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Experience with A/B and multivariate experiments

- Familiarity with setting up and optimizing Google Adwords campaigns and with website analytics tools (e.g., Google Analytics)

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Outstanding written and verbal communication skills to make complex information easy to manage, navigate, and understand

- Entrepreneurial mindset, willing to think outside the box and constantly innovate alongside our rapidly growing and evolving business model

Job Responsibilities

- Manage the execution of all web, SEO/SEM, marketing database, email, social media and display advertising campaigns across the organization

- Design, build and maintain SMEcorner's social media presence

- Manage the measuring and reporting of performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Collaborate with agencies and other vendor partners as needed

- Make recommendations on the implementation of emerging technologies, providing thought leadership and perspective for adoption where appropriate