SME - Analytics

SME - Analytics

RESPONSIBILITIES:

Develop, package and deliver new service offerings in various verticals like Telecom, Retail, Cards etc. These offerings would encompass clearly defined value propositions and create defensible models covering the complete campaign cycle.

- Ability to do a strategic assessment of client’s existing campaign and targeting practice and suggest systems and platforms to institute an analytical approach to it. Should have the ability to lead, understand and commission complex analysis to support strategy testing within operational environments.

- Good knowledge of scorecard modeling techniques, and an understanding of the methods underlying predictive modelling and building marketing and retention strategies. Should be driven to continuously innovate with newer techniques and be able to develop demo models using these statistical techniques to demonstrate concepts.

- Hands on experience in large dataset with prior experience with bureau data.

- Proficiency in B2C Campaign domain atleast in one business vertical.

- Excellent interpersonal skills, with the ability to develop strong working relationships and effectively influence all levels of business.

- Should drive the importance of data and statistical analysis and how they contributes to optimizing business profitability.

- Ability to naturally assume ownership of initiatives, requiring minimal supervision to consistently deliver outstanding results.

- Experience of working on advanced modules of SAS and well versed in cluster and regression modeling, developing ScoreCard models and Good understanding of econometric and statistical analysis techniques such as regression analysis, correlation analysis, hypothesis testing, multivariate statistical analysis, time series techniques etc

- Minimum 8-12 years of analytic experience with last 7 years in Analytics environment.

- Proven hands on experience working with large datasets is required.

- Comfortable in using analytic tools like SAS/E-Miner, SPSS.

Statistics post graduates or PhD's will be preferred.

Interested candidates may send their CV's to rochita.paul@abcconsultants.in