SMB Marketing Specialist - IT

Leading Global tech MNC requires SMB Marketing specialist - Gurugram

One of our client a global tech MNC operating in over 100 countries It engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wear-ables and accessories. the client

We are looking out for SMB Marketing specialist for Gurugoan (onsite) office of the client.

PFB the JD:

Overview:

ROLE : SMB Marketing Specialist

EXPERIENCE : 4+years

LOCATION : Gurugram (onsite ) of a global tech company

Joining- maximum 15-20 days joiners

ROLE SUMMARY:

We are looking at a marketing specialist from the SMB domain to manage and front-end SMB marketing plans across various ecosystems. This candidate will work closely with the SMB business and marketing leadership to front-end key initiatives and programs.

A detailed SOW is as follows:

- Manage and lead serial digital marketing campaigns with insights and in-depth knowledge of modern organic and Inorganic campaigns.

- Be able to micro-manage and coordinate various digital and specially performance marketing campaigns to optimize results and output leveraging communication, design and most importantly the right filters and key-words according to briefs given.

- Create and develop marketing calendar for SMBs with strategic inputs and directions from the SMB business team.

- Work closely with creative and digital agencies to develop and manage campaigns focused on demand generation within the SMB space.

- Manage key solution provider relationships with 3rd party brands Eg. Zoho, Adobe etc to showcase Apple in a solution environment.

- Manage and execute events, ATL and BTL activities with partners and/or indigenously with Apple marketing team.

- Manage finances and budgeting on a recurring basis and have an astute sense of deriving value out of spends.

- Liason with inter departmental teams to streamline operations and deliver results

Qualifications and key requirements:

- MBA in Marketing preferred

- Agency background preferred, should have hands on knowledge of SOW above

- Should have managed or worked on tech brands in the past

- Effective and confident communicator, managing key stake holders within and outside