SleepyCat - Vice President - Marketing

About us:

SleepyCat was started to make it easier for consumers to shop for a mattress which is otherwise a very painful process. There was a big gap in the market between manufacturing a mattress and eventually delivering it to a consumer.

Introducing India's first mattress-in-a-box! A disruptive model to the current mattress industry. We make shopping for a mattress easy and fun. We have one purr-fect mattress. We eliminate the confusion factor, making it a very simple process for buyers. Packed with all the fancy features, you can order it online with 4 simple clicks. Just choose the size you like and we deliver it to you anywhere in India within 7 days in a box! No more bulky deliveries! Our mattresses are priced at a fraction of the cost compared to the industry, as we control the entire process from production to Delivery, thereby eliminating any middlemen which increases cost. We also offer a 30-night risk free trial period so you have no issue in purchasing a mattress online!

www.sleeepycat.in

We are looking for a VP - Marketing who is going to be part of core team and is equally passionate to build large scale consumer tech company. Our culture is defined by hustle and hunger and that's what we measure ourselves on. So, if you are self aware and driven to create an large scale business do reach out to us.

The VP of Marketing, is a highly collaborative, business-savvy professional who has solid experience in building marketing programs with sales and measuring business impact in a digital world. You will be responsible for developing and executing a clearly defined strategy in a manner that drives revenue growth across all the digital channels (Facebook, Instagram, Google, Amazon etc). The successful candidate will will report directly to the Fonder and CEO of the company. As the VP of Marketing, you will focus on directly creating marketing programs that are ROI driven, measurable, high impact and viral in nature for a hyper growth company. We are looking to team up with someone who is passionate, high-energy person, a go-getter and obsessive about data and metrics.

About you:

1. 5 to 7years of progressive experience working in a marketing leadership role with experience in Digital (SEO, SEM, Social Media, Email Marketing, Affiliate, Alliances, Display Ads, Video Advertising, Retargeting, Mobile Marketing) and Offline (ATL, BTL, partnerships, PR and community management) marketing activities.

2. Prior experience in E-Commerce and/or consumer Internet is highly preferred but not required

3. Demonstrable success in creating, executing and measuring marketing plans and campaigns across channels with a track record of successfully achieving KPIs in the technology-driven environment

4. Create, own, and implement overall marketing strategies, providing leadership and direction to team members

5. Understanding the company's unique market position, its advantages and challenges for marketing channels.

6. Develop, iterate and launch marketing programs, rolling out to multiple new markets and geographies

7. Manage and lead the Marketing team, PR efforts, Demand Generation, Platform Marketing, Product Marketing, Program Management and Brand Management.

- Plan and execute integrated marketing campaigns that builds the company's pipeline and also mature existing opportunities

8. Develop strategies for inbound and outbound campaigns including tactics such as SEM/SEO, Email, Social, affiliate, alliances and more to build a lead database and increase qualified opportunity creation.

9. Manage, track, report and present programs budgets by channel -campaign costs, performance, and ROI through the demand generation lifecycle.

10. Provide marketing expertise to the Company by building, developing and managing a marketing team capable of carrying out the necessary marketing strategies and tactics

11. The ability to articulate platform and brand vision to the community at large and also to internal teams

12. The candidate should be an enthusiastic, an experienced, metrics-oriented marketer who enjoys challenges and pushing his/her limits

13. Ability to collaborate across departments

14. Result oriented and ready to take ownership

Compensation will be commensurate with experience and out of box thinking. Stock options of the fast-growing very well invested consumer tech startup.