SLAY Coffee - Manager - Digital Marketing

Manager- Digital Growth

About SLAY :

SLAY Coffee is India's best rated and fastest growing coffee brand with a vision to democratize great coffee experiences through technology & innovative customer experiences. With 3 core lines of business (SLAY Cloud for Online, SLAY Coffee Bars for Grab & Go and SLAY Packaged Coffees for home consumption), SLAY Coffee's core promise is sophisticated convenience at pocket friendly prices. The brand is 2-years old and currently has a footprint of over 150 locations across 8 cities.

Culture at SLAY:

Excellence is our North Star and our culture fuels this pursuit. We work together as a sports team-; each member is united by a common purpose and drives excellence by bringing their unique self to the team.

We aim to build and nurture a team that finds meaning and fulfillment in the work they do at SLAY. If who you are and what you value is in alignment with what SLAY is and what we value, then the pursuit of excellence becomes meaningful.

The following principles guide us in our day to day working at SLAY:

1. Act with integrity and respect

2. Be passionate

3. Think long-term

Core Values :

Our core values define how we operate and bring about an alignment of purpose. We learn and get inspired from each other in strengthening these behaviors & skills both at an individual level and collectively at the Company level. New members are added to the team and existing team members are rewarded and developed based on these values.

1. Customer First

a. Always solve for the customer, not for self or the Company

b. Understand customers and markets deeply

2. Courage:

a. To think big, act without fear and voice your opinion.

b. To question the status quo- go beyond rules and hierarchies.

c. To act in the best interest of the customer and company, even if it calls for going outside your comfort zone

d. To be transparent and open; we have nothing to hide

3. Ownership:

a. Act with authority to drive results

b. Prioritize action over discussions

c. Collaborate independently across teams

d. Communicate proactively, eliminate the need for follow ups

4. Curiosity

a. To push the boundaries and innovate

b. To never settle for less

c. To make mistakes, learn, don't repeat

d. Trust data over opinion

Beyond the salary (and great coffee!)

- Freedom to test out any idea in your function or outside of it.

- Gender-neutral policies

- Free Books Program- buy any book that you would like to read for the company library. The Company pays for it.

- 25% of your time can be devoted to the causes you care about. (Pursue your passion or hobby)

- Exclusive talks & insights from the experts for the growth & development of our team

- Full tuition fees sponsorship for Baristas

- Family support programs for Baristas

Opportunity:

As a Manager in SLAY's Digital Growth team, you will own the strategy and execution of all growth initiatives on all digital platforms.

Your Boss:

You will work directly with the Head of Growth who manages growth across channels and platforms. This position is being hired for. In the interim, you will report to our Co-Founder.

Your Team:

You will collaborate with business teams to develop growth strategies, creative teams to develop impactful copy/creatives, external partners to set up and manage specific projects/campaigns.

Key Result Areas :

- Drive customer acquisition & retention.

- Strong experience with driving growth on platforms including Facebook, Instagram, Google suite including Youtube and familiarity with emerging platforms.

- Experience with driving own sales channel growth including driving App installations and business through Web, App and other own platforms

- Grow the brand on the 3rd party sales channels with a key focus on improving funnels and cohorts

Your role requires knowledge and demonstrable experience of: Previous work experience 5+ years handling performance / digital marketing. Experience working with a high growth startup / brand would be strongly preferred.

Next Steps:

If you wish to explore this opportunity further,

1. Send us a copy of your latest resume

2. A quick note on what excites you about working with SLAY. You can do this as an audio file, video file or a simple write up as well.

3. We will schedule one to one interactions with your potential boss, team members and peers.