SK Finance - Regional Manager - Marketing

Job Description:

- Act as the primary liaison for all marketing-related activities within the Rajasthan market.

- Coordinate with product business teams and support functions like operations, administration, and HR.

Driving Regional Marketing Activities:

- Develop, execute, and evaluate local consumer connect initiatives in collaboration with business teams to enhance business productivity, brand awareness, and visibility.

Local Support for National Marketing Campaigns:

- Provide local support to the corporate marketing team for the successful execution of national marketing campaigns during brand launches, festivals, and pan-India activations.

Branch Branding:

- Oversee the installation, maintenance, and updating of national/local offerings in branches.

- Collaborate closely with Admin, Operations, and the corporate marketing team for rebranding projects.

Lead Management:

- Efficiently handle leads generated from marketing activities to meet key performance indicators.

Regional Associations and Tie-Ups:

- Establish and maintain partnerships with regional associations and individuals to achieve branding and marketing objectives.

- Forge ties with entities such as car dealer associations, Resident Welfare Associations (RWA), business unions, markets, Panchayats, media channels, etc.

Branding Opportunities:

- Identify and create branding opportunities for paid or permanent co-branding/visibility options in the region.

Market Surveys and Content Creation:

- Conduct regular market surveys to assess brand health and consumer preferences.

- Create content and communication strategies based on insights gathered from surveys.

Qualifications and Skills:

- Bachelor's/Master's degree in Marketing, Business Administration, or a related field.

- Proven experience in marketing management, preferably in a regional capacity.

- Strong understanding of marketing principles and consumer behavior.

- Excellent communication and negotiation skills.

- Ability to collaborate effectively with cross-functional teams.

- Strategic thinking and problem-solving abilities.

- Experience in lead management and campaign execution.

- Familiarity with market research methodologies.

- Creative mindset with the ability to innovate and drive initiatives.