Sitaram Ayurveda - Content Strategist

- Conduct thorough research to comprehensively understand customer personas related to Ayurveda, Holistic Healing, and Well-being.

- Develop tailored content and specifications that resonate with the brand's target audience.

- Strategize and establish main content pillars and sub-pillars to guide content creation.

- Plan and manage the editorial/content calendar across various digital platforms.

- Collaborate with content management teams, creative teams, and writers to implement content strategies.

- Oversee and maintain a consistent writing style and tone across all content.

- Develop content governance guidelines for tone, style, and voice, and ensure adherence.

- Regularly analyse competitors to identify content gaps and opportunities for differentiation.

- Stay informed on industry trends and best practices in content marketing, ensuring the brand remains at the forefront of innovation.

- Work closely with the SEO team to optimise content for search engines, improve organic visibility, and reduce ad spend over time.

- Collaborate with the social media team to maximise content reach, engagement, and amplification.