Simplotel - Lead - Digital Marketing

Company Profile

Simplotel is a Bangalore based, Software-as-a-Service (SaaS) company helping over 3,000 hotels across 26 countries grow their direct business. We are powering e-commerce for some of the largest hotels in India. The name Simplotel comes from a combination of Simple and Hotel - our mission is to Simplify the life of hoteliers through technology. Simplotel is a 'Shopify for Hotels', was founded in October 2013 and is funded by Go-MMT - India's largest Online Travel Agency.

Simplotel was awarded the best startup in travel & hospitality for 2021 by Startup India, an initiative of the Union Ministry of Commerce & Industry in India. (https://www.startupindia.gov.in/nsa2021results/travel.html)

Lead - Digital Marketing

Simplotel is seeking a passionate and experienced Digital Marketing Lead to join our team at our Bangalore headquarters. As a Digital Marketing Lead, you will drive strategic digital marketing initiatives for multiple hotel clients, ensuring high-quality delivery, measurable results, and a strong return on investment (ROI). This role combines hands-on execution with leadership responsibilities, collaborating with internal teams and clients to achieve marketing goals.

Responsibilities:

- Mentor and guide 2-5 team members on digital marketing best practices, fostering a culture of continuous learning and innovation. Set team and individual goals and achieve them.

- Ensure our customers are getting a good ROI on their digital marketing investments and that they are aware of the ROI.

- Serve as the point of contact for customer escalations for digital marketing.

- Manage digital marketing initiatives for customers - SEO, Google Ads, display ads, and social media advertising.

- Understand customer requirements, create strategies that will help them hit their strategies Ensure the campaigns have a sound strategy, oversee and monitor execution and report benefits to customers in a simple manner.

- Oversee the implementation of digital campaigns, coordinating with internal teams to execute plans effectively.

- Continuously analyze campaign performance, leveraging analytics tools to track success and optimize strategies for better outcomes.

- Create detailed reports on campaign effectiveness, conducting periodic reviews with clients to highlight achievements and suggest areas for improvement.

Skills Required:

- A graduate degree in Engineering or Business is essential; an MBA is a plus.

- 4-6 years of experience in digital marketing, with a proven track record of account management, SEO, Google Ads, and paid media campaigns.

- Prior Experience in leading or mentoring a team required.

- Expertise in researching and selecting high-performing keywords, optimizing ad campaigns, and leveraging data to inform strategies.

- Proficiency with tools like Google Analytics, SEMrush, Google Ads tools, and Microsoft Excel.

- Exceptional analytical and problem-solving skills, with the ability to translate data into actionable insights.

- Strong communication and presentation skills, capable of influencing internal and external stakeholders.