Simplilearn - Youtube Marketing Manager

About the Role :

- Simplilearn is one of the world's leading companies in professional training and certification. We have trained close to a million professionals, enabling them to advance their careers across Big Data, Cloud Computing, Project Management, Digital Marketing and Information Technology.

- Youtube, being the world's second largest search engine, and one on which people spend a lot of time upskilling themselves, is a natural channel for Simplilearn to expand into. Through our Youtube channel, we want to educate millions of interested learners and also drive awareness about our world-class courses.

- To achieve this, we are looking to hire someone who will define and execute the Youtube strategy to enable Simplilearn to dominate in Youtube search results for our course categories. So if you have experience in search optimization, are a quick learner and want to develop your expertise in Youtube, this is the role for you.

- The role will be intellectually and creatively stimulating, as you get to define the entire strategy and work closely on video production. It's also a high visibility role, with regular reporting and discussions at a CEO level, so you- ll get to see first-hand the kind of impact you make for Simplilearn and for the millions who watch the videos which you help create.

Key Responsibilities :

- Keyword and topic research - figuring out which keywords and topics is our target segment most interested in

- Competitive research - go in-depth into what is our competition doing on Youtube, what's working for them, what's not, where are the gaps and how can we do better

-Work with video production team to create a production plan which is aligned with our top targeted keywords, content outline for each video, and ensure that the quality of the videos is top-notch

Create titles, descriptions, tags etc. which are search optimized and upload the completed videos

- Track the performance of the videos and take early corrective measures when needed

- Create the paid promotion strategy and manage the campaigns

- Regular reporting and analysis of Youtube channel performance to the top leadership, including CEO and CMO

Experience and Skills Required :

- 3+ years of experience in driving SEO success

- Experience in Youtube search optimization or Youtube marketing highly preferred

- Good command over written English

- Experience in managing cross-functional projects

Salary Offered : 5-9 LPA