Simplilearn - Senior Manager - Marketing & Sales Analytics

About the role

We are looking for a Senior Manager - Marketing and Sales Analytics who can help us build a top-notch Analytics team. At Simplilearn, we are extremely data-driven that has helped us grow manifolds in the last 5 years. Now we want to take the Analytics team to a whole new level, from a support function to a strategic function with the organization.

Role and Responsibility

- Ability to define key metrics for sales and marketing teams that helps in streamlining their operations and drive improvements

- Work with business leaders in defining key business problems and driving data initiatives in designing analytics solutions

- Align analytics projects to the strategic vision of the sales and marketing functions in order to define and execute complex strategic projects

- Understand the strategic roadmap of the business and support business in achieving the targets

- Should have knowledge of working with Clickstream data to map customer journeys on the website

- Should have worked on channel and campaign optimization projects

- Should have prior knowledge of A/B testing of marketing campaigns

- Monitor and maintain data hygiene across disparate data sources

- Should have worked extensively on aggregating data from multiple data sources and data wrangling using R/Python

- Ensure sales hygiene is monitored closely through a suite of sales reports

- Develop, maintain and optimize dashboards for business teams

- Monitor activity and overall channel performance on an ongoing basis to ensure daily, weekly and monthly targets are being achieved, taking corrective action where required

- Experience in feature engineering and data modeling is preferred

- Take complete ownership of key analytics tools in the organization and ensure that the tools are effectively used

Requirements

- Masters or Bachelors degree from a premier institute

- Should have managed a team of atleast 3 analysts

- Minimum 5 years of analytics experience

- Should be proficient in working on relational databases SQL/MySQL

- Data warehousing and ETL

- Scripting languages like R and Python

- Web analytics tools like Google Analytics/Omniture

- A decent understanding of statistical modeling

- Strong communication skills is a must-have

- Behavioral attributes

- We are looking for hustlers in the Analytics team who know how to get the job done

If you have the ability to hunt for simplification in complexity, we would love to talk to you

If you have an entrepreneurial spirit and you know how to take complete ownership of your work, we would be interested in you