Simplilearn - Senior Manager - Marketing - PPC

Simplilearn.com is the industry leader in online education and training for professional certification courses. Simplilearn.com was founded in 2009 & has received growth capital from IndoUS Venture Partners (IUVP, now Kalaari). With study centers across the globe, Simplilearn.com offers over 50 certification courses in Project Management, IT Services Management, IT Security Management, Quality Management, Financial Management, and Technology Certification. Simplilearn.com has trained over 100,000 aspirants across 150+ countries, including those from the world's leading Fortune 500 companies. At present, we conduct over 300 classroom trainings per month across the world. Also, all the courses offered at Simplilearn.com are accredited and approved worldwide.

Job Responsibilities :

- The ideal candidate should have experience in digital marketing owning the marketing budget and strategizing the marketing spends across channels like Facebook, Linkedin, Retargeting and various other PPC channels.

- The work would involve building a good understanding of various Course Categories at Simplilearn and strategizing the growth of digital marketing channels like Facebook, Linkedin, Retargeting and various other PPC channels from a RoI Perspective.

- The Candidate would be the owner of the various PPC channels like FB, Linkedin, Twitter, Adroll, Adelement etc and guide the team members on campaign creation, campaign management, campaign optimization aligned with the larger business goal of the organization.

- The role would include the coordination with the Category, Design and Sales team to identify the user behavior, transaction patterns and implement those with the help of cutting edge designs to speed up the purchase decision process of the end users.

Skills needed :

- Relevant experience on handling various PPC channels - FB, Linkedin, retargeting channels like adroll, adelement etc..,

- Hands on Knowledge of PPC Campaign Management

- Knowledge of various Campaign Optimization Techniques on FB, Linkedin, retargeting channels like adroll, adelement etc..,

- Good Communication Skills

- Ability to handle team

- Ability to stretch one's schedule when required.

Experience :

- 2 to 3 years of experience in digital marketing (preferably PPC)

- Knowledge of US demographics would be added advantage