Simplilearn - Performance Marketing/Paid Social Media Expert

Job Title - Manager - Performance Marketing (Paid Social Media Expert)

Department - SEM, and Retargeting

Experience Year - 3-7 years

Location: Bangalore

Duties and responsibilities :

- Managing and optimizing critical campaigns in Paid Social Media space across Facebook and LinkedIn, along with performance campaigns in Youtube, Display and Discovery.

- Ensuring monthly targets around leads, CPL, and lead quality are met.

- Researching and implementing new ideas/features/strategies in a systematic manner.

- Diligently carrying out experiments and reporting results and insights.

- Creating highly engaging ad copies, creatives and relentlessly testing them.

- Exploring different platform features for better optimization and end results

- Landing page, Creative, and funnel optimization (working with tech & product teams) to improve the relevance and improve conversion rates.

- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition.

Desired skills :

- years of proven expertise in managing and optimizing large and complex Facebook and LinkedIn campaigns end-to-end.

- Experience in performance channels like display, Youtube, and discovery.

- In-depth understanding and experience in using more advanced Facebook Ads Manager features/capabilities beyond just standard optimization techniques.

- Proficient in carrying out quick analyses to figure out what's going wrong and how to fix issues.