Simplilearn - Business Mgr - Email Marketing

We are one of the fastest growing education companies in the world and a leading provider of a suite of professional certification courses that address unique learning needs of working professionals. We've trained over 75,000 aspirants across 150+ countries, including those from the world's leading Fortune 500 companies. We are a team of 500+ people. We are funded by a global venture fund.

We offer courses in Project Management, Operations Management, IT Service management, IT Security Management, Financial Management and Applications training around Microsoft, Cisco and SAP.

Courses We Offer:

PMP, PRINCE2, MSP, CMMI, PgMP, RMP, PMI-ACP, Agile and Scrum, Scrum Overview, Kanban, CSM, CSPO, ITIL Foundation, ITIL Intermediate, ITIL MALC, ITIL Expert, ITSM, Cloud Computing, CompTIA Cloud Essentials, Big Data and Hadoop, CEH, CISA, CISM, CISSP, COBIT, Lead Auditor, CFA, FRM, Financial Modeling with MS Excel, CTFL, Six Sigma Green Belt, Lean Six Sigma Black Belt, Lean Management, Minitab, SAP, Microsoft and Cisco.

Job Description:

- The fundamental job of this position is to develop Email Marketing programs to support the growth of the company's marketing efforts, acquiring and retaining new customers by integrating all facets of effective e-mail marketing

- Devise strategy, create, manage and implement new e-mail marketing campaigns, including working with teams to design templates, copy, landing pages and offers designed to drive new customers.

- Manage end-to-end email campaign workflow – including coordinating with product marketing, web designers and facilitating reviews.

- Acquire and retain new customers by integrating all facets of effective e-mail marketing

- Organize A/B testing of new execution strategies and communicate findings and recommendations.

- Segmentation of data and targeting email campaigns based on user profile

- Periodic Data Maintenance

- Recognize other untapped opportunities to drive conversion with email by researching collecting, and analyzing data, leveraging internal and external resources/data sources

Desired Candidate Profile:

- Experience of 5-8 years

- MBA from a top B-School

- Know how to segment the customer database to create targeted messages.

- Use life cycle marketing tools to create a system of triggered messages based on customer preferences and actions

- Understand how all aspects of the marketing program, from opt-in and message content and design to delivery and list management, affect email deliver ability

- Know how to find and correct problems that hurt deliver-ability

- Understand and use email analytics

- Good skills in excel, quantitative analytical skills, and ability to develop original conclusions from a disparate data set are essential.

- Strong negotiation and communication skills are needed