SimpliContract - Manager - Content Marketing

About SimpliContract : 

SimpliContract is a B2B AI & SaaS startup focused on contract lifecycle management. It democratizes contract authoring and establishes powerful post-signature contract management practices for enterprises by leveraging AI and natural language processing (NLP). The company is funded by Kalaari Capital, Picus Capital, Arka Venture Labs, and Sparrow Capital.

The company is rapidly growing and is in search of a - rockstar- content marketer to augment its marketing efforts.

About the role : 

- Develop a content marketing program that drives awareness, sales, engagement, and retention.

- Lead the development and execution of all content initiatives, both internal and external, across multiple platforms and formats aligned to industry trends, brand positioning, and messaging.

- Expert in all things related to content and channel optimization, brand consistency, segmentation, localization, what's working, and what's not.

- Create and manage content that converts across all stages of the buyers- journey and inbound and outbound marketing. Own the impact of content on traffic, engagement, demo requests and customer wins.

- Hire and manage a team of content writers and manage relationships with freelancers/agencies as required.

- This position will report to the Head of Marketing. The candidate will work closely with the Head of Marketing to set a vision for the function and forge cross-functional partnerships across the organization.

Roles & Responsibilities : 

- Conceptualize and write content for the - Top of the Funnel and  Middle of the Funnel stages.

- Conduct research on buyer persona, competition, keywords, build a list of content topics and calendar.

- Write compelling long-form & persuasive short-form content - covering emails, landing pages, website, blogs, success stories, presentations, infographics, white papers, press releases articles, and eBooks.

- Ensure all content is on-brand, consistent in terms of style, quality, tone and optimized for search and user experience across all content channels (online, social media, email, video, print, etc).

- Work in an unstructured and fast-paced environment - conceptualize content strategies and execute them.

- Work closely with the product team to develop and implement effective marketing campaigns.

- Develop good ideas and experiment on them. Not afraid to push the boundaries and test innovative ideas.

Requirements : 

- You have a degree in English, Journalism, Public Relations, or related communications field. An MBA in marketing is a plus.

- You have 3-6 years of content marketing experience preferably in a B2B SaaS or technology company.

- You believe great content can materially influence and enhance a company's brand, help in differentiation, and demand generation.

- You have outstanding communication skills - written, verbal, and visual and highly effective presentation skills; comfortable with customers, press, and analysts.

- You can work autonomously, focusing on critical outcomes amidst competing priorities and tight deadlines.

- You can turn a rich and fast-evolving combination of product features and customer stories into compelling, differentiated, and powerful product messages.

- You are exceptional in prioritizing and balancing multiple projects to meet deadlines.

- You have experience in US & Europe markets.