Simple Energy - Manager - Digital & Social Media

About Simpleenergy:

Simpleenergy specializes in the manufacture of smart electric two-wheelers.

We are a team of 300+ engineers coming together to make smart, supercharging, and affordable two-wheelers.

The company was founded in 2019 and is based in Bangalore, India.

Our mission is to build the future of mobility that is electric and connected.

We at Simple energy are working towards accelerating by making them more accessible, affordable, secure and comfortable and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Job description: Digital and Social Media Manager.

Location: Bangalore.

Department: Branding & Marketing.

You Will:

- The Digital and Social Media Manager will be responsible for developing and executing comprehensive social media and digital marketing strategies that align with our brand's mission and vision.

- This role requires a blend of business acumen, project management skills, and expertise in social media monitoring, metrics, and content creation.

- The ideal candidate will have a proven track record in managing social media analytics, a deep understanding of the latest social and cultural trends, and the ability to work across different time zones and geographies.

To Be Successful, You Will Be Expected To:

Content Planning and Creation:

- Develop and execute comprehensive social media content strategies.

- Create and curate high-quality, engaging content (text, images, videos, and stories) for various social media platforms with the help of the design team.

Campaign Management:

- Design and monitor digital marketing campaigns across social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.

Content Distribution:

- Schedule and publish content on our social media channels, ensuring consistent posting and timely engagement.

- Utilize content calendar tools to plan and organize content in advance.

Community Engagement:

- Monitor and respond to comments, messages, and reviews on our social media channels in a timely and professional manner.

- Engage with our audience by participating in relevant conversations, using hashtags, and sharing user-generated content.

Analytics and Reporting:

- Track and analyze social media metrics (e.g, engagement rates, reach, conversions) to measure campaign success.

- Provide regular reports to stakeholders, highlighting key performance indicators and suggesting improvements.

- Keeping track of of what the competition and the industry is upto.

Collaboration:

- Work closely with our marketing and communications teams to ensure seamless integration of social media content with other marketing initiatives.

- Collaborate with influencers and content creators to amplify our brand's reach and impact.

Marketing Strategy:

- Build long-term marketing strategies to support overall business objectives in collaboration with the marketing and brand manager.

- Streamline marketing functions to achieve project goals and vision.

- Drive customer growth through performance marketing and CRM/Retention channels.

- Develop and lead a high-performing team of marketing professionals.

Digital Channel Optimization:

- Strategize paid digital media mix/channels to ensure high intent new users, measurability, and budget efficiency.

- Build long-term organic/owned media (SEO) growth for key business channels website, app, and stores.

- Maximize the lifetime value of users by encouraging upselling, cross-selling, and other revenue-generating strategies.

- Run the required ads across SM and google search engine.

Martech & Data Science:

- Identify and scale martech and predictive analytics capabilities to improve acquisition, retention.

- Understand key performance metrics and tracking tools for market research, forecasts, competitor analysis, campaign results, and consumer insights.

Functional Responsibilities:

Business Acumen:

- Build actionable recommendations and ensure deliveries are kept on track, even during stressful events.

Communication Skills:

- High proficiency in written/oral communication and presentation skills.

- Strong relationship skills and experience working with leadership across functions and geographies.

Self-Starter:

- Ability to deliver work and coordinate with parallel teams/capability leads in different time zones/geographies.

Social Media Monitoring:

- Expertise in social media monitoring and metrics across all major platforms (Facebook, Instagram, Twitter, YouTube, Snapchat, etc.) for organic and paid media.

- Familiarity with social listening methodology and tools/software (e.g, Sprinklr).

Trend Identification:

- Expertise in trend identification and tracking, with a passion for the latest social/cultural consumer market trends.

Research and Analysis:

- Exceptional research, writing, and analysis skills, including the ability to quickly and concisely summarize complex issues.

Data Organization:

- Excellent data organization, attention to detail, and problem-solving skills.

Project Management:

- Highly analytical, motivated, and decisive with excellent project management skills.

- Proven experience in planning and conducting research projects, achieving goals, and objectives.

- You must have any or a combination of any of the following skills:.

- Bachelor's degree, Master's degree in relevant fields (Marketing, Communications preferred).

- 4+ years of experience in social media analytics or social media listening is a must.

- Experience with FB, TW, IG, and TikTok business analytics is essential.

- Strong understanding of social media platforms and their respective algorithms.

- Proficiency in social media management tools (e.g, Hootsuite, Sprout Social, Buffer), Google ads, Meta, etc.

- Excellent content creation and editing skills.

- Strong analytical and problem-solving abilities.

- Excellent communication and collaboration skills.

- Ability to manage time effectively across multiple priorities and projects.

- Knowledge of designing and content writing.

Skills: social media,media monitoring,research,digital channels,marketing strategy.