Simple Energy - Brand Manager

About Simpleenergy:

Simpleenergy specializes in the manufacture of smart electric two-wheelers.

We are a team of 300+ engineers coming together to make smart, supercharging, and affordable two-wheelers.

The company was founded in 2019 and is based in Bangalore, India.

Our mission is to build the future of mobility that is electric and connected.

We at Simple energy are working towards accelerating by making them more accessible, affordable, secure and comfortable and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Job description: Brand Manager.

Location: Bangalore.

Department: Branding and Marketing.

You Will:

- We are seeking a dynamic and experienced Brand Manager to join our team in the automobile industry.

- The successful candidate will be responsible for developing, implementing, and managing our brand strategy to increase brand awareness, drive customer engagement, and ultimately, grow market share.

- The Brand Manager will play a critical role in shaping the perception of our brand and ensuring its consistency across all channels.

To Be Successful, You Will Be Expected To:

Brand Strategy Development:

- Develop and implement long-term strategies to establish and enhance the brand's identity and presence in the market.

- Define the brand's unique value proposition and ensure consistent messaging across all channels.

- Conduct market research to identify trends, customer preferences, and competitive landscape.

Campaign Management:

- Conceptualize and execute central and thematic brand campaigns.

- Build brand equity via innovative campaigns and projects.

- Strengthen brand positioning, build brand salience, and aspiration.

- Oversee production and on-ground execution of campaigns.

Product Launches:

- Formulate and execute GTM (Go-To-Market) strategy for new launches in the product line.

- Develop go-to-market strategies and coordinate cross-functional teams to ensure successful product introductions.

- Create and manage launch timelines, budgets, and promotional plans.

Brand Alliances and Associations:

- Manage brand alliances, associations, and partnerships.

- Create a pipeline of content and ideas with relevant third parties.

- Scout for sponsorship and association opportunities in events, films, shows, sports, and more.

- Collaborate with opinion-makers from industries like automobile, lifestyle, tech, and more on brand-relevant properties, both offline and online.

Market Research and Insights:

- Conduct market research to gather customer insights and identify market trends.

- Identify key business problems and opportunities; draw actionable consumer insights and solutionize.

- Mine through large data sets to identify and predict trends; make more informed business decisions.

Performance Analysis and Optimization:

- Monitor and manage brand perception and equity through market research and customer feedback.

- Improve conversion across the brand funnel from the point of awareness to acquisition.

- Analyze brand performance metrics, market share data, and customer feedback.

- Prepare regular reports and presentations for senior management, highlighting key insights and recommendations.

Collaboration and Leadership:

- Work closely with sales, product development, customer service, and other departments to ensure brand alignment.

- Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.

- Liaison with Creative, Research, PR, Media, Event, Program, Product, and Sales teams.

Sales and Demand Generation:

- Drive demand month on month for the product line as per business goals.

- Monthly business planning (Volume, Enquiries); Marketing support for sales and dealership teams.

- Provide assistance to sales training on product pitch basis evolving business scenario.

- You must have any or a combination of any of the following skills:.

- Bachelor's degree in marketing, Business Administration, or a related field (master's degree preferred).

- 5+ years of experience in brand management, preferably in the automobile industry.

- Proven track record of successfully developing and executing brand strategies.

- Strong understanding of marketing principles, market research, and consumer behavior.

- Excellent communication, presentation, and leadership skills.

- Ability to think creatively and strategically, with strong problem-solving capabilities.

- Proficiency in digital marketing, social media, and analytics tools.

- Strong project management skills, with the ability to manage multiple projects simultaneously.

Additional Requirements:

- Passion for the automobile industry and a deep understanding of automotive trends and technologies.

- Ability to travel as needed to support marketing initiatives and attend industry events.

- Knowledge of designing and content writing.

Why Join Us:

- Opportunity to work with a leading brand in the automobile industry.

- Collaborative and innovative work environment.

- Competitive salary and benefits package.

- Opportunities for professional growth and development.

Skills: brand strategy,management,market research