Simpa Networks - Rural Marketing Comm

Job Title - Rural Marketing Communications Manager

Company - Simpa Networks

Location - New Delhi

About Simpa Networks

Simpa Networks is an award winning energy services company with a bold mission: to make modern energy simple, affordable, and accessible to everyone. Simpa offers a highly compelling value proposition to its customers: high quality solar products made affordable and risk-free through bundled finance and credible service commitments. The business model is disruptive and highly scalable, re-imagining the value chain for delivering energy access to the mass market.

Position Overview – Rural Marketing Communications Manager

As Simpa expands its sales and operations in markets across North India, effective and targeted messaging to Simpa’s target customer base and key stakeholders is increasingly critical for the company’s success. Simpa is looking for a highly creative and experienced Rural Marketing Communications Manager to lead Simpa’s messaging and communications across North India for all customer segments and channel partners. He/she will have a deep understanding of rural India built through significant experience working directly in rural markets. This person will have extremely strong communication skills in Hindi and English and be passionate about spending time in rural settings to provide access to life-changing energy services. He/she must be agile and willing/able to adapt quickly to evolving demands of Simpa’s sales and operations functions.

Responsibilities

- Craft creative, effective, targeted, messaging to communicate Simpa’s value proposition to customers and key stakeholders in local languages across a variety of mediums.

- Conduct primary and secondary research to inform and continuously improve Simpa’s messaging for all stakeholders.

- Partner with sales, product, and operations teams to plan and implement promotions and marketing activities.

- Measure and evaluate effectiveness of messaging and iterate rapidly.

- Work in teams to support broader product development activities as required.

Required skills

- Minimum 3 years experience leading copywriting, marketing or communications for a business or organization serving rural markets in North India;

- Native Hindi speaker who is familiar with Hindi dialects spoken across Uttar Pradesh, Madhya Pradesh, and Bihar. Strong written and verbal English skills are also a must;

- Analytical thinker who can collect and synthesize data to rapidly gauge effectiveness of messaging and adapt as required;

- Ability to work rapidly under tight deadlines;

- Ability to work effectively both independently and in cross-functional teams;

- Technical background and/or exposure to the solar or energy industry preferred but not essential;

- Proficiency in Microsoft Office and Google applications;

- Experience/knowledge in graphic design is preferable but not required;

- Highly motivated and proactive, always looking for better ways to get the job done;

Simpa is a start-up. You will help us be agile, smart, and realistic, while also ensuring that we’re building the foundation for a strong and vibrant company.

Contact:

Please submit your C.V. and cover letter to Simpa Networks for consideration (reference “Rural Marketing Communications Manager” in the Subject line of your email).

In your cover letter, please tell us what about Simpa interests you, and how you can contribute to our company’s mission. Without a cover letter, your application will not be reviewed.

*Only short-listed candidates will be contacted to set up an interview. We hope to hear from you!

www.simpanetworks.com