Silvermine Group - Senior Director - Growth Marketing

The Sr. Director of Growth is responsible for driving revenue across the company's diverse set of transportation compliance products, using a broad spectrum of modern digital marketing tools and achieving ambitious financial goals. As a member of the senior team, you will be responsible for owning for the company's growth marketing plan, overseeing its successful execution, and continuously improving and optimizing it based on real-time and historical data. This position is ideal for someone who enjoys working at a company with both the culture and energy of a start-up as well as the competitive advantages and financial stability of a market leader.

KEY RESPONSIBILITIES:

- Revenue Ownership: Own and drive the revenue function by developing and implementing strategies that will maximize the revenue performance of the company's products.

- Digital Marketing Oversight: Create a set of dynamic digital marketing strategies focused on driving revenue growth within the US market. Execute these strategies, and use data to continuously improve on their performance.

- Performance Marketing: Be responsible and accountable for the company's performance marketing across various digital channels, including SEO, SEM, email marketing, and social media advertising etc.

- Data-Driven Optimization: Using web analytics, CRM data, and other performance metrics - identify opportunities for optimization and drive campaign improvement.

- Customer Acquisition & Retention: Develop and execute strategies to acquire new customers while increasing retention with existing customers.

- Marketing Budget Management: Intelligently manage marketing budgets, and be accountable for ensuring efficient allocation of resources and maximizing ROI.

- Cross-Functional Collaboration: Collaborate with sales, product, and other departments on the setting of goals, and the execution of plans and tactics to achieve them.

- Team Leadership: Build and lead a high-performing digital marketing team, fostering a culture of innovation and collaboration.

PREFERRED QUALIFICATIONS & REQUIRED SKILLS:

- MBA in Marketing from reputed Institute and 12-15 years of relevant experience in growth marketing

- Experience with marketing automation platforms and knowledge of the latest digital marketing trends + technologies.

- Professional certifications in digital marketing or related fields is a plus.

- Proven track record of driving revenue growth and achieving ambitious targets.

- Deep expertise in driving US consumer sales through performance marketing, SEO, SEM etc.

- Strong understanding of web analytics and CRM tools (e.g., Google Analytics, HubSpot, Salesforce).

- Strong leadership and analytical skills with proven experience with B2C marketing for product based companies.

- Traditional marketing experience is beneficial, though not a prerequisite.

PERKS OF JOINING:

The Culture: most companies talk about their values, we live them.

- Supportive Culture: We value teamwork, mentorship, and professional development, and we show it by providing top-notch employee experience and training programs, and incentivizing team growth.

- Work-Life Balance: We support a hybrid work model and encourage our employees to create a healthy balance between personal and professional life.

- Rewards and Recognitions: Competitive compensation, annual and spot bonuses, and a focus on recognizing hard work with well-earned rewards are part of our DNA.

- Innovative Work: Contribute to cutting-edge solutions for e-commerce and SaaS businesses.

The Work: stability of a market leader with the hunger for innovation and growth of a start-up

- Impactful & Broad Role: You will have a seat at the table when it comes to key management decisions, drive critical marketing strategy and decisions, and have a voice in key product and user experience decisions.

- Growth Opportunities: Learn and grow from market veterans, take advantage of a fast-paced, collaborative environment, and enjoy the ability to move up the ladder when you earn it.

- Competitive Benefits: Access comprehensive insurance for health (incl. parents), life and personal accident.

ABOUT SILVERMINE GROUP:

Silvermine Group is the largest & most trusted provider of regulatory compliance services for the heavy trucking and transportation industries. Our compliance automation platform is secure, cloud-based, and certified by the IRS - helping over 100,000 customers every year file federally required documents - such as IRS Form 2290, Form 8849, and MCS-150 - accurately, securely, and on time. Our technology, highly skilled customer support, and relentless focus on product improvement and growth ensures that our customers' equipment stays on the road and their businesses keep humming.

Our Products: eform2290 and emcs150