Sightsavers - Lead - Digital Marketing & Fund Raising

- Building and handling Search & Display SEM (Pay Per Click) Accounts (Including Google, Yahoo, MSN etc.)

- Keyword research, landing page optimization, bid optimization for definite results

- Hands on experience in CRO (conversion rate optimization) techniques

- Uploading 1000s of keywords across multiple regions, replicating accounts for other networks/ devices.

- Meeting daily budget spent target and Ensure optimal campaign performance.

- Analyze Clicks and Conversion data, ad expenses and highly ROI driven. Analyzing and sending daily, weekly and monthly report of SEM account.

- Utilize other critical features like time scheduling, geo-targeting, bulk uploading, demographics, and lists etc.

- Working on desktop tools like Adwords Editor, Search Marketing Desktop, Adcenter Desktop

- Communicate with Google Account Representatives/ Agents for discussing account related problems, opportunities, new features competition etc.

- Hands on experience in handling multiple countries/ geographies.

- Marketing channel (PPC, Display Network) analysis to provide recommendations to optimize channel performance.

- Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance company goals