SigFig - Product Marketing Manager - Enterprise Marketing

- As the Product Marketing Manager, you will be a key contributor to SigFig's go-to-market success.

- This role involves collaborating closely with Sales, Customer Success, Product Management, and Enterprise Marketing teams to craft compelling messaging, pricing strategies, and product positioning that resonates with our target enterprise audience.

- You will play a pivotal role in driving the go-to-market strategy, enabling sales teams, and ensuring alignment between product development and marketing efforts.

Location: US or Canada (Remote)

Key Responsibilities:

- Develop a deep understanding of SigFig's product portfolio and communicate product capabilities, differentiators, and value propositions to internal stakeholders and enterprise clients.

- Equip sales teams with tools, training, and collateral to effectively position SigFig's products in the market.

- Drive go-to-market strategies, from pricing to packaging and positioning.

- Lead product launches, ensuring collaboration across Product, Sales, and Marketing teams.

- Continuously refine pricing models and frameworks based on competitive analysis and market feedback.

- Develop competitive intelligence materials and battlecards to empower the sales team and differentiate SigFig from competitors.

- Craft compelling, highly differentiated product messaging that resonates with enterprise buyers and supports demand generation, earned media, and sales enablement.

- Create high-quality, targeted product content, including presentations, case studies, whitepapers, and brochures.

- Partner with the broader Enterprise Marketing team to design and execute marketing campaigns aimed at building brand awareness and generating leads among key enterprise buyers.

Performance Monitoring & Optimization:

- Measure and assess the effectiveness of marketing campaigns, sales collateral, and content.

- Suggest optimizations to improve performance and drive better customer engagement.

- Build strong relationships with the Sales and Product teams to ensure alignment on product strategy, market needs, and client feedback.

- Develop internal resources and tools to help the sales team address customer pain points and tailor their pitches.

What Makes You a Great Fit:

- You have a solid background in marketing to enterprise clients, ideally within B2B SaaS products.

- You excel at conveying value propositions to both technical and economic buyers, adapting your messaging accordingly.

- You're a strategic thinker who can distill complex technical information into clear, compelling messages for various audiences.

- Exceptional writing and design skills enable you to independently produce high-quality content and collateral.

- You are a team player who enjoys collaborating across functions and rolling up your sleeves to get the job done.

- You have the ability to work independently, prioritize effectively, and manage multiple projects with tight deadlines.

- A strong understanding of the financial services industry, with previous experience or a passion for financial technology, is highly desirable.

Qualifications:

- 5+ years of product or content marketing experience in B2B SaaS, targeting enterprise customers.

- Experience within the financial services sector is a big plus.

- Bachelor's degree in marketing, business, communications, or a relevant field.

- An MBA or Master's degree is a plus.

- Proven ability to work cross-functionally and deliver measurable impact in a dynamic environment