SIB Infotech - Specialist - Digital Marketing

Key Responsibilities:.

- You will take ownership of all aspects of PPC campaign management, from keyword research and ad creation to bid management and performance tracking.

- Leveraging your deep understanding of all major PPC platforms such as Google Ads, Meta Ads, and Bing Ads, you will continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and overall campaign efficiency.

- Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.

- Developing and executing effective PPC strategies is at the core of your role.

- You will collaborate closely with clients or internal stakeholders to understand their business objectives, target audience, and competitive landscape, translating insights into tailored PPC strategies that drive tangible results.

- Whether it's launching new campaigns, testing ad creatives, or refining targeting parameters, you will always be guided by a strategic approach to PPC management.

- Finding ways for reducing click frauds.

- Strong analytical skills are essential in this role.

- You will regularly analyze campaign performance metrics, conduct A/B testing experiments, and derive actionable insights to inform optimization decisions.

- By staying abreast of industry trends and best practices, you will continuously refine our PPC strategies to stay ahead of the curve and deliver maximum value to our clients or company.

- Write compelling ad copies that resonate with target audiences and drive clicks and conversions.

- Test different ad variations to identify the most effective messaging.

- Set up and execute A/B tests to optimize ad creative, landing pages, and other campaign elements.

- Use data-driven insights to iterate and improve campaign performance over time.

- Clear and transparent communication is key to fostering trust and satisfaction among our clients.

- You will provide regular updates on campaign performance, communicate key insights and recommendations, and address any client inquiries or concerns promptly.

- Through insightful reporting and strategic guidance, you will demonstrate the tangible impact of our PPC efforts and solidify our position as a trusted partner in our client's success.

- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Requirements:

- 3-6 years of experience in the digital marketing landscape.

- Proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms like Google Shopping & good knowledge of organic SEO.

- Must have experience managing big ad budgets and getting ROI.

- Google Ads Certification or equivalent professional certification is preferred.

- Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Microsoft Excel, or Tableau is a must.

- Excellent written and verbal communication skills, with the ability to clearly articulate complex concepts and strategies to clients and team members.

- Ability to multitask and prioritize tasks effectively in a fast-paced environment.

- Demonstrated capability to thrive both independently and collaboratively in a dynamic, fast-paced environment, with a flexible and adaptable mindset to navigate evolving priorities and challenges.