Shopper Marketing Manager - FMCG

Industry - FMCG / Foods / Beverage

Category - Sales & Marketing

Skills - Shopper Marketing Manager - FMCG - Gurgaon

Job Type - Permanent

Job Description - In this role, you'll provide consumer insights that provides the business with in-depth understanding of market dynamics and consumer needs/wants/insights in order to identify key trends and opportunities for profitable brand growth.

Client Details

Our client is a well-known brand in the FMCG Industry with strong brands and national presence. They are looking for a shopper marketing manager , this role will be based out of Gurgaon.

Description

The Key responsibilities of the role are

- Collaborating cross functionally on innovative Proof of Concepts answering business questions using innovative data science approaches

- Sharing key learning's of research or analysis & reassuring that the information flows appropriately and freely within markets

- Identifying and working on high-impact business problems and develops viable solutions through data analysis, predictive modelling, and advanced analytics techniques

- Leading cross-functional projects using basic data modelling and analysis techniques to discover insights that will guide strategic decisions and uncover optimisation opportunities

- Tracking performance with standardised metrics & reporting routines to assess effectiveness of on-going strategies relative to desired business results

- Running optimisation and simulation scenarios to help provide recommendations to Marketing and Media Planning Teams based on existing Market Mix Modelling

Profile

Our ideal candidate would have the following attributes

- Must possess at least 8 years of experience in consumer/shopper marketing research and analytics, category management, and/or consumer/shopper research within the consumer goods industry

- Must be incredibly passionate about data, possess a proven record of transforming raw data into analytic insight

- Should have experience with data visualisation tools like Tableau and/or Microsoft BI as well as MS Word, PowerPoint, Excel, Basic level in SPSS, R or Python is preferred

- Must possess the ability to analyse quantitative and qualitative data to identify patterns, opportunities and gaps, and integrate across disparate data sources

- The ability to communicate complex information and implications both verbally, in interactions with senior leaders, and in written presentations, utilising "storytelling techniques" to communicate a clear, compelling and cohesive shopper story is ideal

Job Offer

An excellent opportunity for work in a large organisation with strong brands and a high performance and learning atmosphere. This role will strongly influence the business and marketing decisions of the company by supporting and helping to institutionalise a data-driven analysis culture.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Ujjwal Singh on +91 124 452 5432

Contact - Ujjwal Singh - +91 124 452 5432

The Apply Button will redirect you to website. Please apply there as well.