Shopper Marketing Manager - FMCG

SHOPPER MARKETING MANAGER- FMCG INDUSTRY- GURGAON

SHOPPER MARKETING MANAGER

One of the top most MNCs In Consumer Healthcare is looking out for a Shopper Marketing Manager for their head office in Gurgaon Location. Please find below the details:

POSITION: SHOPPER MARKETING MANAGER

EXPERIENCE: Total Experience of 4 years in FMCG Shopper marketing or Customer Marketing

EDUCATION: MBA- Premier B School- BATCH 2007, 2008, 2009, 2010

SALARY: 20-25 LPA

ROLE:

- Brand Centric Shopper Programs

- Channel Centric Shopper Programs

- Shopper Insights

- Category Management

- Shopper Marketing Expertise

RESPONSIBILITIES:

- Develop a prioritised calendar of shopper strategy and plans supporting the annual brand plans and channel plans, with shopper campaigns that are aligned with the overall annual plans.

- Own the delivery of both brand specific and channel specific campaigns from conceptualization to execution.

- Provide strong analytical capabilities to lead insight generation on POS Communication (visual, messaging, colour etc). Promotions, SKU mix, Packaging & ideal state Planograming.

- Map & document the path to purchase & instore triggers and barriers for all organization's categories and brands, and ensure all shopper communication complies with the path to purchase objectives.

- Develop, agree and track key KPIs for shopper strategy & campaigns.

- Work closely with cross functional teams across IT, legal, regulatory to ensure shopper marketing activities occur within the ambit of organization's processes and regulations.

- Work closely with Customer marketing team to ensure timely in market delivery of both brand centric and channel centric shopper campaigns.

- Work with shopper marketing agencies both creative and research agencies to develop and execute campaigns that demonstrate exemplary shopper connections while meeting the marketing objectives. Will be responsible for selection of new agencies & vendors in this space. Ensure that the agencies are appropriately staffed, have a good understanding of our brand strategies, and business objectives.

- Collaborate with the Global Shopper Marketing team to drive adoption of global strategies and to develop and share global synergies and best practices.

- Drive Shopper marketing as an expert center by offering regular training across the marketing and sales team on shopper marketing principles & best practices.

Interested candidates are requested to send their updated resume ASAP on priyanshis@e-lixirweb.com

Contact Person: Priyanshi Srivastava
Contact No. : 020 66200361