Shopper Marketing - FMCG - IIM/SP Jain/IIFT/TISS/FMS/SIBM/MDI/XLRI

We have an urgent opening for Shopper Marketing with a leading FMCG MNC in Gurgaon.

The KRA's for the role are below:

- Identify key shopper insights/formulate shopper propositions and bring them alive.

- Leader on what works in terms of shopper investments/ shopper messaging to influence the shopper in his path to purchase.

- Must have an aptitude to build shopper marketing skills and demonstrate thought leadership in this.

- Creating Annual plans for each brand/channel

- In the early stages, define the shopper task along with the brand team.

- Getting agencies to propose and customize Brand Activation Solutions to brand's Needs and evaluating the same and making one consolidated master plan for each brand for the year

- Articulating and agreeing on goals/timelines at early stage of the project

- Ideal candidate will be a passionate consumer marketer who has a flair for understanding the key consumer insight and converting it into most motivating propositions. He must have held a front line-sales role (2-3 yrs +) and later moved to fmcg brand/shopper marketing (5yrs+). Prior knowledge of shopper marketing is not essential.

Education: MBA from Premier B School - Batches 2003 to 2007