ShopDeck - Senior Business Analyst

What do we do: ShopDeck helps e-commerce merchants set up and manage their D2C storefront "profitably".

Proposition for merchants: D2C selling made as easy as selling on marketplaces like AZ, FK, etc

Why build this:

1. India's D2C wave has been limited to venture-funded D2C brands today

2. The art of selling on your own website is not democratised. There are ~500k-1M sellers who can sell D2C but can at best sell on marketplaces

3. Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization

4. Status-quo software solve for work-flow management of storefront but don't do enough on "helping" merchants sell well!

Our proposition:

We have a software + services proposition for the merchant with the goal of optimising for the merchant's profitability.

Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication.

Our services layer works on top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well:

1. Marketing manager ("top of the funnel")

2. Category manager ("products/merchandising")

3. Product manager ("website/app metrics")

4. Ops manager ("shipping metrics")

Our services layer measures metrics across all these buckets to optimise and take appropriate actions for merchant's profitability. Over time, the goal is to productize our services layer - which we believe will move the baseline of what merchants expect from a storefront software.

Team and scale:

We're at ~$5.5M ARR and had hit profitability earlier in the year. We've recently raised series-B from led by Bessemer Venture Partners (who had famously led Series A for Shopify in 2010) with participation from Elevation Capital, General Catalyst (fka Venture Highway) and Chiratae Ventures.

Job Title: Sr Business Analyst

Location: Bangalore (In-Office)

Role Overview:

1. Build dashboards and models to flag growth blockers or opportunities in real-time.

2. Partner with growth consulting team to identify and recommend pricing, channel, and performance marketing levers.

3. Own key internal benchmarks, playbooks, and frameworks that drive performance across teams.

4. Audit and standardize growth strategies across verticals to ensure repeatability and scale.

5. Spot trends across top-performing brands and translate them into actionable SOPs.

6. Design and evaluate experiments (pricing tests, ad changes, bundling offers, etc.).

7. Translate data into clear business narratives that inform leadership decisions.

8. Work with product and tech teams to automate recurring insights and intervention triggers.

9. Collaborate with Product, Marketing, and Growth teams to align on KPIs and feedback loops.

10. Act as the voice of data in cross-functional discussions.

Qualifications:

1. Tier 1 pedigree (Top IIT/NIT/BITS)

2. 2+ Years of relevant experience in BA (Start exp preferred)

What We Offer:

1. The opportunity to lead groundbreaking projects in the D2C space

2. A dynamic work environment that values creativity and innovation

3. Competitive salary and benefits package

4. A chance to significantly impact the profitability and success of numerous e-commerce brands- Working with product to develop a game-changing recommendation system