Shiprocket - Marketing Role - Customer Lifecycle

Customer Lifecycle Marketing

Key Responsibilities:

- Develop and execute a comprehensive customer lifecycle marketing strategy across all channels (email, push notifications, in-app messages, SMS, social media).

- Design, build, and optimize automated customer journeys using marketing automation platforms.

- Personalize customer experiences based on individual behavior, preferences, and purchase history.

- Conduct A/B testing and other experiments to optimize campaign performance and identify areas for improvement.

- Analyze customer data to identify key segments, predict churn risk, and identify opportunities for cross-sell and up-sell.

- Track key metrics (e.g., customer lifetime value, churn rate, customer acquisition cost) and report on campaign performance.

- Collaborate closely with product, engineering, and customer success teams to ensure a seamless customer experience.

- Stay abreast of the latest trends in customer lifecycle marketing and emerging technologies.

Qualifications:

- 2+ years of experience in customer lifecycle marketing, with at least 4 years of experience in growth or marketing roles.

- Strong understanding of customer journey mapping and user experience principles.

- Experience with marketing automation platforms

- Strong analytical and problem-solving skills with the ability to analyze data and draw actionable insights.

- Excellent communication, collaboration, and presentation skills.

- Growth mindset with a strong desire to learn and adapt to new challenges.

- Bachelor's degree in Marketing, Business, or a related field.

Bonus Points:

- Experience with AI-powered personalization and recommendation engines.

- Experience in a fast-paced, high-growth startup environment.