Shiprocket - Lead - Performance Marketing

Lead - Performance Marketing

Key Responsibilities:

- Develop and execute high-impact performance marketing campaigns across all relevant channels.

- Drive continuous innovation and experimentation, exploring new channels and emerging technologies (e.g., TikTok Ads, programmatic advertising, influencer marketing).

- Leverage AI/ML to optimize campaigns, automate tasks, and improve campaign performance.

- Deeply understand user behavior, customer journey, and market trends to inform campaign strategies.

- Conduct in-depth data analysis, track key metrics, and generate actionable insights to inform decision-making.

- Collaborate closely with cross-functional teams (product, engineering, sales, customer success) to achieve business objectives.

- Manage budgets effectively, track ROI, and ensure the highest possible return on ad spend.

- Stay abreast of the latest industry trends, best practices, and competitive landscape.

- Build and mentor a high-performing team of performance marketing specialists (if applicable in the future).

Qualifications:

- 4+ years of experience in performance marketing, ideally in a fast-paced startup environment.

- Proven track record of success in managing high-volume, high-impact performance marketing campaigns, both individually and as a team lead.

- Strong analytical and problem-solving skills with the ability to analyze data, draw insights, and make data-driven decisions.

- Expertise in Google Ads, Meta Ads, and other major advertising platforms.

- Experience with AI/ML-powered marketing tools and platforms (e.g., Google Ads Smart Bidding, Facebook Ads Advantage+).

- Experience with emerging marketing channels and technologies.

- Growth mindset with a strong desire to learn and adapt to new challenges.

- Excellent communication, collaboration, and presentation skills.

- Bachelor's degree in Marketing, Business, or a related field.

Bonus Points:

- Experience with unlocking new and untested marketing channels.

- Demonstrated success in using AI/ML to drive campaign optimization and efficiency.