SheWin Media - Manager - Paid Media Marketing

Responsibilities

- Lead our paid-media strategy for optimal use of media spend to drive RoAS and brand awareness

- Design data-driven media plans for new and existing marketing channels

- Lead our paid-media management operations in coordination with content and creative teams

- Maintain a strong handle on KPIs of each channel and take optimal actions proactively

- Report on performance to various stakeholders, surface optimisation opportunities to the content production team

- Undertake audience and competitor research and analysis; regularly report on competitor activity

- Analyse website and customer data to find optimisation opportunities around targeting and messaging

- Design and execute QC processes to ensure campaigns are on-brand and targeted correctly

- Provide training and guidance to media executives on platform best practices and scaling strategies.

Skills and experience :

We value drive and a willingness to learn. The ideal candidate will have:

Essential:

- 3-5 years of proven experience in driving B2C growth via paid-media channels - a strong track record of cracking new marketing channels and scaling them

- An in-depth knowledge and hands-on platform management experience with Facebook, Instagram, Pinterest, YouTube, Google Search and Display advertising channels

- Up-to-date understanding of creative formats and content opportunities on the above advertising channels.

- Ability to deep-dive into on-platform channel data and Google Analytics data

- A strong handle on how to create measurement frameworks to analyse campaign/channel performance and tie-up performance with sales outcomes, understanding of attribution models

- Ability to do complex analysis on advertising data to create hypothesis and design experiments

- Experience of providing one-on-one support and training to junior members for executing paid media operations

- Outstanding written and spoken English

- Experience with Google Suite

- The ability to work as part of a wider team

- Flexible in approach; a positive - can-do- attitude and excellent work ethic

- An appreciation and understanding of our brand values and our working practices

Preferred:

- Bachelor's and master's degree in Marketing, Engineering or Communications

- Experience with Programmatic channels, Twitter, Snapchat, Tik-Tok, LinkedIn ads

- Experience of working in a fast paced, high growth environment

- Experience of luxury brands and marketing to high net-worth customers