Sheenlac Paints - Brand Manager

About the role:

- Work in a dynamic and fast paced environment

- Create and implement strategies to grow market share and brand reputation

- Manage advertising, media agencies as well as consultants to develop suitable brand campaigns in line with the strategic intent.

- Monitors and track competitive activity in key markets

- Keep a close check on the markets and consumers to identify new trends/insights.

- Develop business case for new products or variants to be developed

- Develop marketing programs that drive a superior customer experience at key touch points like showroom, Digital & On ground.

Requirements:

- Ability to thrive in a fast-paced, learning-oriented environment

- Must have proven track record of building brands and brand strategies.

- Must have thorough knowledge of market and brand research methods and strong ability of how to utilize and leverage brand insights.

- Excellent analytics and product management skills.

- Ability to multitask focusing on several projects in different lifecycle stages simultaneously.