Sheela Foam - Head - eCommerce Marketplace

- Design and execute E Commerce marketplace sales strategy to maintain / achieve market leadership and make our brands the first choice for shoppers.

Responsibility Areas:

- Develop the E-Commerce strategy (Marketing, Portfolio & Pricing), sales & portfolio growth plan, launch plan and expense budgeting in line with the business strategy

- Drive profitability for the channel and deliver on the revenue and share parameters

- Stay abreast of changes in channel landscape and rapidly respond with tactical interventions to ensure P&L delivery

- Align and execute trade marketing and trade promotions interventions with the e-commerce sales strategy and overall business strategy

- Execution and development of joint business plans

- Drive operational efficiency for the channel with other support functions

- Monitor performance of business and teams, and take corrective action as required

- Negotiate favorable annual contracts with e-commerce partners

- Gather and leverage competitor best practices and market intelligence on E-commerce Strategy and Operations

- Ensure approvals for Promotion calendar and all marketing related activities across platforms in conjunction with the marketing team

- Team Management - Set KPIs, provide guidance, conduct reviews etc. with HR and capability building team