Shaze - Brand DNA Manager
1. Brand Custodian - Brand translation at all touch points
2. Identifying right "Design Collaborations" for the brand
3. Creating trend forecast and project brief based on strategic directions
4. To create a powerful brand identity
5. Developing and overseeing overall brand strategy: from establishing brand goals to developing brand identity guidelines, creating style guides, and developing a value proposition
6. Working with creative teams to develop brand assets and collateral in line with the brand identity
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