Shaya - Category Head

Category Head - Shaya

You will be responsible for developing and executing strategies to enhance our product assortment, optimise merchandising efforts, and maximising business performance. The ideal candidate will have a keen understanding of consumer preferences, market trends, and competitive landscape to drive innovation and deliver exceptional customer experiences.

Key Responsibilities:

- Category Strategy: Develop and implement a comprehensive category strategy aligned with business objectives, market trends, and consumer insights.

- Assortment Planning: Lead the development of seasonal product assortments, including product selection, pricing strategy, and inventory management, to meet sales targets and margin goals.

- Vendor Management: Identify and cultivate relationships with vendors, suppliers, and manufacturers to ensure the highest quality products and favourable terms.

- Merchandising: Collaborate with cross-functional teams, including design, marketing, and e-commerce, to create compelling merchandising strategies that drive traffic, engagement, and conversion.

- Market Analysis: Conduct ongoing market analysis, competitive research, and trend forecasting to identify opportunities for growth and differentiation within the jewellery category.

- Performance Optimization: Analyze category performance metrics, including sales, margins, inventory turnover, and customer feedback, to identify areas for improvement and implement data-driven solutions.

- Financial Management: Work closely with the CEO in managing the Company P&L, monitoring category profitability, and identifying opportunities to improve financial performance.

- Annual Operating Plan: Play a critical role in developing the Annual Operating Plan, providing insights and recommendations to drive revenue growth and operational efficiency.

The ideal candidate:

- 10+ years of experience in category management, merchandising, or product development within the retail or e-commerce industry, with a focus on fashion/jewellery preferred. Sales / Performance Marketing stint would be an added advantage.

- Track record of success in developing and executing category strategies that drive revenue growth and market share expansion.

- Strong analytical skills with the ability to interpret data, identify trends, and make strategic recommendations.

- Excellent communication and interpersonal skills with the ability to collaborate effectively across teams and influence stakeholders at all levels.

- Passion for jewellery, fashion, and design with a keen eye for aesthetics and quality craftsmanship.

About Shaya:

Started in 2018, we are a D2C silver jewellery brand catering to jewellery-loving Indian women who are always looking for designs that reflect their personal style and ethos.

At Shaya, we love telling stories that celebrate and inspire women. We make art wearable. Indian motifs, patterns, and forms inspire us a lot. We like to add our twist to what's been done before.

As a team we hustle, negotiate hard, and work within a lot of constraints (particularly wrt budget and time). So Most importantly, we strongly relate to Shaya and what she stands for. We are looking for someone who is equally passionate about building and growing Shaya. Someone for whom this is not just "another job".

Disclaimer: We're an evolving brand. Sometimes the JD can be quite pointless because your role might evolve very differently once you're in. Some of you might see it as a red flag while some of you might find that exciting. You do you... but you'd probably like us more if you fall in the latter category.