Shadowfax is India's leading crowdsourced technology-based multi-category last-mile express logistics platform, where technology is used to drive supply chain solutions, serving 300+ cities. Shadowfax is the first-ever B2B platform that provides an array of products and services to serve multiple categories - including food delivery, multi-city fulfillment, express shipping, same-day delivery services, reverse logistics, online retail (physical goods e-commerce), Pharma and grocery through a single platform, improving the earnings of delivery partners across the day. 5 years into the industry, Shadowfax handles over 500,000 unique orders per day for clients across 500+ cities. We provide a modular set of e-commerce technologies and logistics solutions to over 7000 pin codes. We are the largest logistics partner for Flipkart, Amazon, Bigbasket and the only player providing outsourced logistics services to O2O Segment. Shadowfax has a 60% market share in the outsourced food delivery market and believes its delivery cost works out lower (vs food delivery players) due to the cross-utilization of delivery personnel across different categories and platforms. Shadowfax has a US$60 MN annualized revenue run rate currently which it expects to increase to US$350 MN by FY23 Shadowfax, founded by IIT - Delhi Alumni, Abhishek Bansal, Vaibhav Khandelwal in 2015. Shadowfax's leadership team combines world-class talent and entrepreneurial experience gathered at some of the best companies in the world. The company is well-funded by marquee investors like Eight roads, IFC(financial arm of World Bank), NGP, Mirae Assets and Qualcomm Ventures. If you value autonomy, enjoy challenges and are passionate, and believe in getting things done, to turn ideas into reality, fast and can work with minimal supervision come join us. Working at Shadowfax Shadowfax believes in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life's best work. As a part of the dynamic team at Shadowfax, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative design-and-tech startup that's revolutionizing the logistics industry. We Foster a culture that values the first principle of thinking and problem-solving, impacts and encourages constructive feedback, engagement, inclusion and diversity at all levels. Digital & Performance Marketing Manager: We are looking for an experienced and result-driven Digital Marketing professional to join our awesome marketing team! As a Senior Manager of Digital Marketing at our company, you will be responsible for setting up, implementing, and managing the overall company's digital marketing strategy. Digital marketing strategies are extremely important for our company's success, so your role will play a crucial role in achieving our business goals and objectives. You will be responsible for managing and or supporting: - Build, plan and implement the overall digital marketing strategy - Manage the strategy - Manage and train the rest of the team - Stay up to date with the latest technology and best practices - Manage and oversee different digital marketing channels - Measure ROI and KPIs - Prepare and manage digital marketing budget - Oversee all the company's social media accounts - Measure and manage online content - Track SEO and Google Analytics data and make complex analysis - Build an inbound marketing plan - Anticipate sales performance trends - Organize and lead the digital marketing team - Research competition, investigate benchmarks, and provide suggestions for improvement Functional Management: Strategic Development | Team Management | Budget management | Digital performance management | Online brand management | Digital innovation management | Social media management | Customer relationship systems management | Liaison with key stakeholders Key Responsibilities: - Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize the user experience - Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints - Instrument conversion points and optimizes user funnels - Collaborate with agencies and other vendor partners - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements: - Proven working experience in digital marketing - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimizing landing pages and user funnels - Experience with A/B and multivariate experiments - Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) - Working knowledge of ad serving tools (e.g., DART, Atlas) - Experience in setting up and optimizing Google Adwords campaigns - Working knowledge of HTML, CSS, and JavaScript development and constraints - Strong analytical skills and data-driven thinking - Up-to-date with the latest trends and best practices in online marketing and measurement Education and Experience - 8-10 years of experience as a Digital Marketing Leader - 5-6 years of experience in developing and implementing digital marketing strategies - In-depth knowledge of different digital marketing channels - Good knowledge and experience with online marketing tools and best practices - 5+ years of hands-on experience with SEO, Google Analytics, and CRM software - Basic knowledge of web design procedures - Sense of ownership and pride in your performance and its impact on the company's success - Critical thinker and problem-solving skills - Team player - Good time-management skills - Great interpersonal and communication skills - Degree in Marketing, Digital technologies or similar relevant field

Bangalore

ShadowFax - Senior Manager - Digital & Performance Marketing 

ShadowFax - Senior Manager - Digital & Performance Marketing  ,Job Description for ShadowFax - Senior Manager - Digital & Performance Marketing  in ShadowFax in  Bangalore for (8-10) years of experience. Apply Now!

Job Description for ShadowFax - Senior Manager - Digital & Performance Marketing  in ShadowFax in  Bangalore for (8-10) years of experience. Apply Now!