Shaadi.com - Brand Marketing Manager

Responsibilities

- Will be responsible for handling the Global Markets business and delivering against all matrices

- Analyse customer insights and behaviour, customer personas, and consumer trends

- The person should be capable of data mining and analysis and also have an eye for Creative work, as he/she will be required to plan activities & work with the Creative agencies

- Interact with Sales teams to understand key challenges and opportunities, create an action plan to address them

- Develop holistic marketing campaigns to strengthen the brand recall and consideration in the specific markets

- Network management and delivering all networks

- Partner commercial team in managing the brand support budget and ensuring that brand spends across activities are within the overall agreed support budget

- MIS generation for monitoring progress

- Ensure our brand message is strong and consistent across all channels and marketing efforts

- Plan media deployment in NRI TV plus digital

- Also explore new channels and more creative ways to target our TG in the global markets

Experience/Skill Spike

- MBA/Master's degree from Tier 1, Tier 2 B school

- Overall years of experience should be at least 5-6 years of work experience across marketing (preferably experience in an FMCG)

- Technical aptitude and agility to learn web-based tools

- Looking for talent with - owners mindset, passion, and agility