SET India - Sr Manager/Manager - Strategic Planning & Research

Role Overview:

- The incumbent will be responsible for playing a pivotal role in the Strategic Planning and Consumer Research Strategy for the upcoming channel by MSM in the infotainment space.

Key Responsibilities

- Responsible for managing consumer research to aid business decisions and channel growth.

- Manage and execute Research projects (Both Qualitative & Quantitative) from start to end, and being able to analyse and interpret consumer research to aid business decision making.

- Ensuring and constantly monitoring the business landscape through key metrics. Provide inputs for prioritizing markets, target segments and Content selection framework.

- Monitor competition and keeping a track of the latest trends in the industry and consumer preferences.

Qualifications/ Requirements:

- Candidate should have 4 to 6 years of post-qualification experience in a Research and/or Strategic Planning role.

- Have a flair for numbers and possess high level of proficiency in Microsoft excel, power point presentations and analytical tools (TAM, IRS, Advantage).

- Should have the analytical ability to transfer data into insights.

- Candidate should have strong written and verbal communication skills.

- Candidate should be organized and process driven with a sense of goal achievement.