Sesa Care - Sales Officer

Sales Officer

About the Job:

Company Description:

Sesa Care Private Limited is a leading Indian manufacturer and exporter of ayurvedic hair care products, combining the ancient science of Ayurveda with modern manufacturing practices.

Known for its strong brand recall and extensive distribution network across India, Sesa also exports to over 20 countries across Asia, Africa, and Europe.

Originating in 1995 under Ban Labs Private Limited, the brand was acquired by True North in 2018, transforming into a professionally run, innovation-focused organization.

Committed to becoming the fastest-growing mid-size FMCG company in India, Sesa emphasizes Respect, Ownership, Speed, and Execution Excellence in its company culture.

Role Description:

- This is a full-time, on-site role for a Sales Officer located in Ludhiana.

- The Sales Officer will be responsible for day-to-day tasks such as managing customer service, generating leads, communicating effectively with clients, overseeing sales operations, and handling channel sales.

- This role involves actively engaging with customers and prospective clients to achieve sales targets and ensure customer satisfaction.

Responsibilities:

Sales and Business Development:

- Achieve and exceed assigned sales targets within the designated territory (Ludhiana).

- Develop and implement effective sales strategies to expand market reach and increase product penetration.

- Identify and pursue new business opportunities, including potential clients and channels.

- Conduct regular market analysis to understand market trends, competitor activities, and customer needs.

- Build and maintain strong relationships with existing and new clients, including retailers, distributors, and other channel partners.

- Negotiate sales terms and agreements to maximize profitability.

- Promote Sesa Care products and brand awareness through effective sales presentations and product demonstrations.

Customer Relationship Management:

- Provide excellent customer service and support to address inquiries, resolve issues, and ensure customer satisfaction.

- Build and maintain long-term relationships with key accounts to foster loyalty and drive repeat business.

- Gather customer feedback and provide insights to the management team to improve products and services.

Sales Operations and Channel Sales:

- Manage and optimize sales operations within the assigned territory.

- Oversee channel sales activities, including distributor management, retailer engagement, and channel development.

- Ensure product availability and visibility at retail outlets through effective merchandising and stock management.

- Monitor and track sales performance, and provide regular reports to the Sales Manager.

- Coordinate with other departments, such as marketing, logistics, and finance, to ensure smooth sales operations.

- Implement sales promotion activities and trade schemes.

Lead Generation and Management:

- Identify and generate new leads through various channels, including field visits, networking, and referrals.

- Qualify leads and prioritize sales efforts to maximize conversion rates.

- Maintain accurate and up-to-date records of leads, sales activities, and customer interactions.

- Follow up on leads and close sales deals in a timely and efficient manner.

Reporting and Analysis:

- Prepare and submit regular sales reports, including sales volume, revenue, and market share.

- Analyze sales data to identify trends, opportunities, and areas for improvement.

- Provide feedback to the management team on market conditions, competitor activities, and customer needs.

Qualifications:

- Proficiency in Customer Service and Lead Generation

- Strong Communication skills (verbal and written)

- Experience in Sales Operations and Channel Sales

- Excellent organizational and time management skills

- Ability to work effectively in an on-site environment

- Prior experience in the FMCG sector is a plus

- Bachelor's/Master's degree in Business, Sales or a related field.

- Preferred: Master's degree in Business Administration (MBA) with a specialization in Sales