Servosys Solutions - Specialist - Digital Marketing

Company Description:

- Servosys is a rapidly growing provider of software products and technology services specializing in business process automation solutions.

- The company offers a technologically superior product suite including ServoStreams- (BPMS), ServoDocs- (DMS), ServoWebScan- (Scanning Workflow), and ServoImage- (Imaging API toolkit).

- Digital Marketing Specialist - 3-5 Years (Noida)

This role in summary:

- This role will conceptualize and execute various acquisition strategies, both paid and organic, and manage comprehensive digital marketing campaigns.

- This role is pivotal in driving brand awareness, acquiring customers.

- Enhancing digital presence, and analysing campaign performance to optimize consumer journey and conversion rates.

Your responsibilities will include

- Lead all acquisition efforts, including paid and organic channels, to drive brand equity and B2B traffic

- Design and execute SEO & SEM campaigns focused on brand and direct-to-consumer (B2B) acquisition.

- Manage paid campaigns (Google Ads, LinkedIn) across digital media platforms to drive brand awareness and equity.

- Lead analytics and reporting, focusing on funnel analysis, conversion metrics, consumer journey paths and cost of customer acquisition

- Utilize Adobe Marketing Automation Suite and Adobe Target for campaign management and to drive conversion.

Minimum requirements:

MBA with overall 3 - 5 years and preferably a few years spent in a Digital Agency

Preferred skills and experiences:

- Strong experience in SEM, paid digital campaigns, and marketing.

- Exceptional analytical skills with experience in conversion metrics and funnel analysis.

- Proficiency in GA4, GSC and Clarity will be an advantage

- Excellent communication and teamwork skills