Serosoft Solutions - Senior Content Writer

Senior Content Writer

Job title: Senior Content Writer

Location: Indore (Onsite)

Experience: 5+ years

About us:

Serosoft, positioned as India's 9th fastest-growing technology company and a frontrunner in educational software, boasts a dynamic team comprising former I-Bankers, US graduates, and MBA professionals. As part of the esteemed 50-year-old Hindustan Group of Companies, we offer innovative and customized solutions that empower over 350 global institutions, fostering a culture of innovation in education. Our flagship product, ACADEMIA, an award-winning educational software, caters to diverse educational needs. ACADEMIA's Student Information System ensures precise institutional control through a user-friendly structure and consolidated reporting.

The Glimpse of 2023: https://www.youtube.com/watch?v=Ob3kW1cj6e8

About the role:

India's leading Educational ERP Software company, a Deloitte Fast 50 Company, and ET Growth Champion, Serosoft is looking for a dynamic senior content writer who can handle various communication tasks with ease. If you possess a passion for content writing and creation and an innovative ability to create successful marketing campaigns and aid in company growth.

Key responsibilities:

- Research abilities for industry-related and trendy topics.

- Understanding of the usage of keywords in the content creation process.

- Produce well-researched, search-engine-optimized content for online publications and print on a requirement basis.

- Create and follow an editorial calendar, collaborating with other members of the content production team to ensure the timely delivery of materials.

- Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content.

- Should be able to write creative marketing ad copies for FB, Instagram, Linkedin, and Google Ads.

- Should be able to develop content for multiple platforms, such as websites, email marketing, product descriptions, videos, blogs, print banners, standees, etc.

- Proofread and edit content before publication.

- Coordinate with marketing and design teams to illustrate articles in different design forms.

- Identify customers' needs and gaps in our content and recommend new topics.

- Ensure all-around consistency (style, fonts, images, and tone).

- Use Search Engine Optimization (SEO) strategies in writing to maximize the online visibility of a website in search results.

- Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement.

- Good hold on PPTs and Document editing.

Skills & Qualifications:

- Proven work experience as a Content Writer, Copywriter, or similar role.

- Experience doing research using multiple sources.

- Familiarity with web publications.

- An impeccable grasp of the English language, including idioms and current trends in slang and expressions.

- Ability to meet deadlines and work independently with little or no daily supervision.

- Strong interpersonal skills and willingness to meet deadlines.

- Ability to work on multiple projects with different objectives simultaneously.

- Good time management skills, including prioritizing, scheduling, and adapting as necessary.

- Familiarity with SEO best practices while writing content and knowledge of the latest writing tools is a plus.

- Ability to write content with adherence to the organization's style guides and policies for publication.