SEO Specialist - FinTech

Location: Mumbai, India

Experience: 4-6 Years

Industry: Fintech/Brand/Startup (Study-Abroad Financing Experience Preferred)

About the Role:

We are seeking a highly motivated and results-driven SEO Specialist to join our dynamic team in Mumbai.

The ideal candidate will be responsible for developing and executing comprehensive SEO strategies to enhance our organic search visibility, drive targeted traffic, and contribute to our overall business growth.

This role requires a deep understanding of SEO best practices, proficiency in utilizing industry-leading tools, and a proven track record of achieving measurable results.

Responsibilities:

Strategic Planning & Execution:

- Develop and implement effective SEO strategies aligned with business objectives.

- Conduct thorough website audits and identify areas for improvement.

- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.

- Create and manage project timelines and deliverables.

Keyword Research & Analysis:

- Perform in-depth keyword research to identify high-potential keywords and phrases.

- Analyze keyword performance and adjust strategies accordingly.

- Identify and target long-tail keywords to capture niche audiences.

On-Page Optimization:

- Optimize website content, meta tags, headers, and other on-page elements.

- Ensure website structure and navigation are SEO-friendly.

- Implement technical SEO best practices, including schema markup and site speed optimization.

Off-Page Optimization & Link Building:

- Develop and execute link-building strategies to acquire high-quality backlinks.

- Monitor and analyze backlink profiles to identify and address potential issues.

- Manage and build relationships with relevant websites and influencers.

Content Optimization:

- Collaborate with content creators to ensure content is optimized for search engines.

- Provide recommendations for content creation based on keyword research and SEO best practices.

- Use tools for content optimisation like SurferSEO or MarketMuse.

Performance Tracking & Reporting:

- Monitor and analyze website traffic, keyword rankings, and other SEO metrics.

- Generate regular reports and provide insights to stakeholders.

- Use analytics tools (e.g, Google Analytics, Google Search Console) to track and measure performance.

- Perform competitive analysis.

Tool Proficiency:

- Proficiently use SEO tools such as SEMRush, Ahrefs, Google Analytics, Google Search Console, SurferSEO, MarketMuse, or similar.

- Use of other SEO related tools to enhance performance.

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field.

- Masters Degree in a related field is highly preferred.

- 4-6 years of proven experience in SEO.

- Strong understanding of SEO principles and best practices.

- Proficiency in keyword research, on-page optimization, and link building.

- Experience with SEO tools such as SEMRush, Ahrefs, Google Analytics, Google Search Console, SurferSEO, MarketMuse, or similar.

- Excellent analytical and problem-solving skills.

- Strong communication and collaboration skills.

- Experience working in the Fintech industry or at a brand/startup is essential.

- Experience in the Study-Abroad Financing domain is a significant advantage.

- Ability to work independently and as part of a team.

- Strong understanding of HTML, CSS, and JavaScript is a plus.

- Excellent written and verbal communication skills