- Very good at communication/very creative
- Candidates from Life Insurance /General Insurance domain (ICICI Lombard /HDFC Life Etc ) who are at Asst Mgr/Deputy Mgr level can also be matched if they are too polished and has a will to learn more /proactive
- Someone who is a SEO specialist with a mix of digital marketing (exp into digital media, conversions/planning and execution,managing channels - emails /SMS/multiple media like money control /financial media/social media)
JD for SEO Specialist (Digital Marketing)
- Review and analyze client sites for areas that need to improved, deleted, or revised.
- dentify the least expensive but most powerful and profitable keywords for client sites.
- Run pay-per-click campaigns.
- Improve a company's organic search results.
- Write effective headlines, body copy, and websites.
- Ensure websites are filled with optimal keywords.
- Place keywords appropriately in copy to gain most search engine traffic.
- Write effective call-to-action statements.
- Write original, powerful SEO content for blogs and websites.
- Implement off-page SEO content strategies such as coding.
- Effectively use header tags.
- Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
- Strategize ways to improve and track site performance.
- Compile and present SEO performance reports.
- Adjust PPC campaigns as needed.
- Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
- Utilize basic programming and web design skills to enhance SEO.
- Create advanced SEO strategies.
- Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.
Candidates above 8 Lakhs CTC Please don't apply.
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