SEO/SMO Analyst - Digital - Advertising Agency

4 - 6 Years

Chennai

Posted 8 years ago

#SEM / SEO #Social Media #Marketing #Online Marketing #Campaign Management #Content Management #Web Analytics

Description:

Our Client is a leading 360 degree Advertising agency based in Chennai

- Event Management experince

- Responsible for implementing SEO and social media strategies for clients. The SEO/SMO Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

Key Functional Areas of Responsibility:

- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities

- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

- Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific

- Administer search engine programs (XML sitemaps, shopping feeds, and webmaster tools) for purposes of diagnostic reporting on client projects across Google / Bing / Yahoo

- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)

- Implement link building campaigns in coordination with client SEO goals

- Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals

- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments

- Research and administer social media tools in support of clients- social media strategy

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals

- Monitor and evaluate search results and search performance across the major search channels

- Communication to team and management on project development, timelines, and results

- Work closely with the other team members to meet client goals

- Understand and prepare weekly / monthly performance reports of campaigns

Salary Range: 7-9LPA