SEO Manager - FMCG/DTC

SEO Manager-FMCG/DTC

Company: FMCG/DTC

Budget: 40 LPA

Tools: Google Analytics, Google Adwords, Google Search Console, Google Data Studio, Google Optimize, SEMRush, ahrefs, Similarweb, Adobe Analytics, PowerBI, Salesforce, Screaming frog etc.

Key skills: Digital marketing, SEO, SEM & Social Listening

Trending social:

- Help brands go on social media

- Set up and manage in house team & Sprinklr social listening & analytics capability

- Develop & cascade net sentiment playbooks

- Also develop new age capabilities like using category conversations to feed into content pegs, use con-versations to uncover genz & other such meaningful cohorts conversations, developing need gap analysis & trend spotting capabilities to help brands innovate faster & spotting whitespaces

- Further enhance trendspotting algorithm & capability with the help of data science team and work on a way to cascade trends to brands

Organic.ly :

- Set up in house SEO team to help brands grow on organic google searches

- Work with brands & develop best practices

- Working on a content platform strategy and execution for Marico

- This resource would manage 3 resources who are placed off payroll:

- Social listening analyst (1) & ORM resources (2)