SEO Manager

Job Responsibilities:-

- Identify the key initiatives for the organization's strategy, and then act on all levers (pages, content, linking, technology, etc) to increase traffic and sales across multiple POS.

- Create search technology best practices; build out SEO tools for all SEO projects.

- Foster knowledge of learning SEO within the region by being the most up to date on SEO news, learning, and changes.

- Assist with SEO training and support to various business teams.

- Triage and prioritize new requests from SEO team and other business stakeholders.

- Take active part in SEO work stream with ownership for some items.

- Provide recommendations for the best tools to use for each SEO activity.

- Serve as primary interface with SEO development team on technical SEO requirements for upcoming projects.

- Keep up to date with developments and industry news and feed these to the SEO team. Manage the SEO team blog and encourage participation in SEO related discussions.

- Provide detailed guidance and support for SEO auditing and assessments, strategic recommendations and implementation efforts, and ongoing maintenance and reporting.

- Extract appropriate data for analysis and reporting.

Qualifications:-

- Highly technical knowledge of all aspects of SEO including keyword research, competitor analysis, site audits, optimization, etc.

- Knowledge of Site Analytics solutions such as Google Analytics and WebTrends.

- Strong ability to communicate technical stuff in plain English and convey up to date SEO knowledge.

- At least 5 years of experience performing SEO, preferably in a client-facing role.

- Strong understanding of SEO practice and methodology – including architectural and design competencies, content and writing knowledge, and off-page link and promotion understanding.

- Advanced knowledge of MS Excel, Word and PowerPoint.

- Detailed oriented, have strong presentation and project management skills and excellent verbal and written communication skills.

Desired:-

- Must be of a technical and analytical mindset.

- Significant experience in an online marketing background – should demonstrate understanding and involvement with large-scale SEO implementation.

- Must have a high degree of competence in database and spreadsheet programs.

- Excellent communication skills.

- University Degree, MBA preferred.

- Excellent SEO technical skills & expertise:

- a detailed understanding of Google and other local search engines webmaster guidelines, of keyword research and targeting, of content management systems and knowledge of content principles.

- an understanding of cookies, redirects, server configuration, url configuration, coding of html and javascript and analytics tagging approaches.

- Good analytical skills, from report creation to explanation.

- Good communication skills.

Interested candidates can mail their profile to vijayshree@headhuntersindia.com