SEO Expert - Marketing Services

Our client is a leading provider of specialised marketing services that enables businesses across different sectors to grow effectively. This decade old venture founded by a woman entrepreneur offers innovative solutions by leveraging cutting edge technology based on the individual needs of the client. Their services include market research, in- store promotions, store launches, road shows, retail merchandising, events and exhibitions, among others.

Headquartered in Mumbai, the company has presence in Delhi, Bangalore and Chennai as well as dedicated local teams across other metros and small towns in India. This agency has worked with more than 100 companies and 800 brands and delivered top notch marketing strategies through integrated BTL and digital channels. Some of its clients include ITC, Zydus Wellness, PnG, Crompton, HUL, Tata and Nestle.

As a SEO Expert, you will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Facebook and others to maximize ROI.

What you will do:

- Executing tests, collecting and analyzing data and results, identifying trends and insights in order to achieve maximum ROI in paid search campaigns

- Tracking, reporting and analyzing website analytics and PPC initiatives and campaigns

- Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

- Optimizing copy and landing pages for search engine marketing

- Performing ongoing keyword discovery, expansion and optimization

- Researching and implementing search engine optimization recommendations

- Researching and analyzing competitor advertising links

- Developing and implementing link building strategy

- Working with the development team to ensure SEO best practices are properly implemented on newly developed code

- Working with editorial and marketing teams to drive SEO in content creation and content programming

- Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Desired Candidate Profile

What you need to have:

Proven SEO experience

- On Page SEO - Keywords auditing and developing required tags and optimizations

- Off Page SEO - Thorough knowledge of backlinking techniques

- Proven SEM experience managing PPC campaigns across Google and Facebook business

- Solid understanding of performance marketing, conversion and online customer acquisition

- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

- Experience with A/B and multivariate experiments

- Working knowledge of HTML, CSS and JavaScript development and constraints

- Knowledge of ranking factors and search engine algorithms

- Up-to-date with the latest trends and best practices in SEO and SEM

- Proven backlink experience- sites built backlinks for and raised traffic (will check url)

- Website links to previously conducted on-page optimizations

- Previously conducted keyword embedding for #1 rank Google