Senior VP/VP - B2B Marketing Specialist - Bank

One of the India's largest Private Sector Bank is hiring for SVP/VP - B2B Marketing Specialist

Objective of the role :

The candidate will be expected to develop and execute marketing campaigns for driving customer engagement for B2B segment. The ideal candidate will be able to drive both strategy and execution, and be data driven and creative.

Role & Responsibilities :

- Build quarterly marketing plan and strategy for wholesale/corporate/B2B banking

- Track competition and create top of the mind recall for the bank in the mentioned segment

- Work closely with business and product teams to design and execute marketing campaigns for new acquisitions and engagement with existing customers

- Work with Data Analytics team to make communications more data centric

- Along with Digital Marketing team, drive performance marketing, social media marketing, SEO, automation of marketing campaigns for the mentioned segments

- Design creative marketing collateral and sales enablers to support the sale force in business development