- Develop annual marketing and service plan in support of organizational strategy and objectives.
- Direct implementation and execution of marketing and service policies and practices.
- Ensure marketing communications are coordinated, support marketing plan objectives and meet organizational expenditure requirements in conjunction with VP of Sales.
- Develop and manage retail pricing structures.
- Provide leadership in the development of joint ventures, affiliations and partnership arrangements.
- Provide leadership and support for the design, development and implementation of products and service lines.
- Oversee and direct market research, competitor analyses and customer service and retention monitoring processes and initiatives.
- Build, develop and manage marketing and customer service team capable of carrying out needed marketing and service strategies.
- Manage marketing services department, including development and distribution of all marketing collateral.
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