Senior Vice President - Marketing - FMCG

- Develop annual marketing and service plan in support of organizational strategy and objectives.

- Direct implementation and execution of marketing and service policies and practices.

- Ensure marketing communications are coordinated, support marketing plan objectives and meet organizational expenditure requirements in conjunction with VP of Sales.

- Develop and manage retail pricing structures.

- Provide leadership in the development of joint ventures, affiliations and partnership arrangements.

- Provide leadership and support for the design, development and implementation of products and service lines.

- Oversee and direct market research, competitor analyses and customer service and retention monitoring processes and initiatives.

- Build, develop and manage marketing and customer service team capable of carrying out needed marketing and service strategies.

- Manage marketing services department, including development and distribution of all marketing collateral.