Senior Vice President/Head - Digital Analytics - Investment Bank

Requisition Name : AIM APAC Digital Analytics Lead C14

Designation : Senior Vice President (C14)

Team : AIM APAC Digital (Job Family - Digital)

Primary Location : Asia Pacific > India > Karnataka > Bangalore

This role, Senior Vice President - AIM APAC Digital Analytics Lead, will lead the Digital Analytics & Information Management teams in AIM for the APAC Consumer Business. The role holder will be the Analytics delivery lead and the primary point of contact for Digital related projects within AIM APAC. He/she will partner with the APAC Regional Decision Management team to support the APAC Digital Business. The team is currently being expanded and reorganized to align it more with business priorities.

This role is accountable for management of complex, critical & large professional disciplinary areas, which include but are not limited to :

1. Conceptualization & delivery of analytics solutions for priority Digital Marketing problems

- Accountable for the end results of Digital initiatives within the APAC business.

- Develop and communicate data-driven actionable insights to business

2. Leverage technical depth & know-how to lead complex mandates and deliver in a time bound manner

3. Establish APAC Digital Team per the vision of APAC Analytics & Digital Leadership

4. Restructure team & talent strategy and provide people leadership to nurture talent

The ideal candidate would have :

- Excellent digital marketing ecosystem experience :

a. Depth of expertise in paid media analytics, including SEO, PPC, Programmatic, Social and Affiliates.

b. Extensive knowledge of digital analytics/reporting tools like Adobe Marketing Cloud, Google Analytics, etc.)

c. Extensive experience with marketing and digital data and combining them with sales funnel data (Salesforce, Marketo) and Adtech/Martech

d. Experience with A/B and multivariate testing. Candidate will oversee website testing and implementation strategies. Expertise in testing platforms like Adobe Target, Optimizely, etc.

e. Knowledge of / experience with multi-channel and cross-channel attribution

f. Ability to have an oversight on the operational elements such as tagging etc.

- Strong Analytical problem solving skills :

a. Experience with in-depth digital analytics and problem solving, ability to think strategically while being detail and execution-oriented, and success in managing competing priorities

b. Expertise in creating and driving quantifiable metrics/KPIs and leverage consumer data to find quality customers to acquire, engage, retain and reactivate through various owned & paid digital marketing channels

c. Expert knowledge of implementing ROI tracking and optimization

d. Proven ability in analyzing large datasets to gain insights and ability to drive business decisions

e. Work closely with other Analytics teams (MIS, Campaign & Data Science, etc) to develop the required analysis, dashboards, insight &/or digital campaigns design / execution

f. Strong storytelling and presentation skills to delivery technical insight to non-technical leaders

g. Past exposure to analytical programming languages such as SAS, R &/or Python

- Ability to Partner with Technology & implement end to end solutions :

a. Understand and partner with technology and analytics teams to report on traffic trends, funnel analysis, customer behavior

b. Share the vision for enterprise value of marketing applications.

c. Work with the Data Strategy team to develop use cases marketing data that inform data architecture, models and solutions that the enterprise data team and information technology will provide.

d. Leverage enterprise architectural standards, tools and data governance frameworks to ensure the value of marketing data as an enterprise asset

- Proven track record of building and leading high performance analytics teams

a. Management responsibility of people, budget and planning, to include coaching & mentoring team members on analytical project delivery, performance evaluation, compensation, hiring, budget approval, resource utilization, and maintaining the overall engagement of the team (VOE)

b. Maintaining healthy stakeholder relationship

c. Drive each initiative and track performance against impact to business goals

d. Ability to think strategically while being detail and execution-oriented, and successfully managing competing priorities

Qualifications :

- 15+ years of experience in Digital &/or Analytics functions such as marketing / product / analytics / customer experience / user experience, with at-least 5+ years in the Digital analytics space

- Exposure of working in a bank is highly desirable

- Masters/University degree, Ph.D preferred in quantitative disciplines